GATEWAY
Click here to view the gateway on the SMH homepage
Overview
The Gateway is a high-impact and high-reach custom ad placement. The Gateway’s crossbar arches side to side between the site’s header section and content pane. This crossbar includes a click initiated expanding panel and standard gutter ads.
Product Rules
- The Gateway must be booked in conjunction with a standard Medium Rectangle. Note that the Medium Rectangle is independent to the Gateway – no synchronisation or other interaction is available between these two units.
- Clickable area is restricted to the gateway image’s dimension.
- Gateway images must include a logo or other form of client identification. The images must be clearly expressing their nature as advertisement in order not to deceive users.
- The gateway requires pre-approval.
- Images are static, animation is not allowed in the unexpanded state.
- Some users may have screen resolutions too narrow to display the gutter area. In these cases the images will be removed from the page but not the crossbar.
- No frequency capping is applied, however a Fairfax implemented standard remove button enables users to remove the crossbar element for the rest of the day.
- If video is included in the click initiated expanded panel, it may start auto-play with sound, but is required to have a play/pause button on the player
- This product is only supported on desktop devices!
- The expanded panel must also include a standard close button
- Where can this run? See the Site Matrix
Specifications
Gateway | Dimensions | File Size | File Type | Notes |
---|---|---|---|---|
Crossbar | 996(W) X 120(H) pixels | 100KB polite loading | 3rd Party Tag (HTML5, JPG, GIF, PNG) | Background should be set to transparent so that gutter image can be seen trough it |
Gutter Image | 1242(W) X 500(H) pixels | 100KB | JPG/GIF/PNG | Background colour to be supplied in hexadecimal format (e.g. #FFFFFF) |
Click URL / Tracking | Click through URL or optional 3rd party click tracker | |||
Impression Tracker | Optional overall Impression tracker |
Superking Gateway | Dimensions | File Size | File Type | Notes |
---|---|---|---|---|
Crossbar | 996(W) X 120(H) pixels | 100KB polite loading | 3rd Party Tag (HTML5, JPG, GIF, PNG) | Background should be set to transparent so that gutter image can be seen trough it |
Gutter Image | 1800(W) X 1000(H) pixels | 150KB | JPG/GIF/PNG | Background colour to be supplied in hexadecimal format (e.g. #FFFFFF) |
Click URL / Tracking | Click through URL or optional 3rd party click tracker |
|||
Impression Tracker | Optional overall Impression tracker |
Chameleon Functionality
To trigger a new set of images, the creative must trigger the following JavaScript functions:
// i IS AN INTEGER CORRESPONDING TO:
// - THE PANEL TO EXPAND
// - THE CORRESPONDING *ARCH IMAGE-SET*
parent.chameleonSelect(i)
Deliverables
- 3rd Party Served Expandable Crossbar as per specifications
- A single jpeg image built to the specifications below. Gutters are served and hosted by Fairfax and cannot be 3rd party adserved.
- Please download the latest PSD template to prepare your creative.†
† Please ensure you select the correct template as there is a price difference between the Gateway and the Superking Gateway
Reporting
- Clicks*
- Impressions
- For crossbar’s that are build by Fairfax custom metrics will be provided based off the design
- There are no other Rich Media metrics for gateway creative
* Clicks will be measured as an overall metric and not individually, this may mean that they are tracked as an accumulative of gutter clicks & mrec or crossbar clicks. To track gutters other elements separately third party tracking must be provided.
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.