EXPANDING SUPERHERO
Demo
Click here to view the Expanding Superhero on the The SMH
The Expanded Superhero is a high-impact and high-reach, polite loading custom ad placement. The initial / animated superhero creative has the option of expanding from the height of 250 pixels to 720 pixels upon click. Both the animated 940×250 and the expanded 940×720 creative may contain auto-play video (with sound off by default), forms, games etc. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.
This is a Digital Innovation execution.
Rules
- Superhero is present on the homepage all day
- Frequency Capping
- Animated version is frequency capped at 3 impressions / UB / day
- The user is presented with the static version on the fourth and all consecutive impressions
- Exception is if the user previously collapsed the ad, then re-expands it – this will load the animated version of the creative
Dimensions and Specifications
Component | Dimensions (W X H) | File Size | File Format | Notes |
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Initial Phase | Default state: 940(w) x 250(h) pixels | 100KB | HTML5, GIF, JPG, PNG
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User initiated superexpansion state: 940(w) x 720(h) pixels | 2.2 MB |
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Static Phase | 940(w) x 250(h) pixel | 100KB | GIF, JPG, PNG
| No animation allowed |
Retracted phase | 940(w) x 45(h) pixels | 40KB |
| Subtle Call-To-Action animation allowed |
Deliverables
- 3x 3rd party redirect tags
- 3x image files showing the first frame of the animations
Please note that collapse / expand functionality is handled by Fairfax’s internal framework, hence no such controls are required, nor should these be implemented on the creative.
Where can this run?
View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.
Lead Times
TIER 1 Custom executions, bespoke solutions and where advised: 10 business days lead time or longer.
Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking. Creative produced by Fairfax’s creative team may incur production costs and requires approval by Digital Innovation Services (DIS) prior to an Insertion Order (IO) being signed. DIS will advise of production costs, asset delivery lead times on a case by case basis.
Revision: 7.13
Fairfax reserves the right to change the specifications without notice at any time!