Brand Discover – Pictory

Brand Discover Pictory is a photo story templates designed for highly visual story-telling. Photos can be provided by client or created by Fairfax. The editorial photo descriptions are developed by Fairfax content specialists. Brand placements include video, photo galleries, large banners or custom creative. All Brand Discover Pictories are amplified across the Fairfax mastheads and social channels. Please speak to your Fairfax account manager for more information and examples.

 

Here's an example Pictory.

 

Digital Innovation Services

This is a Digital Innovation execution.

DimensionsFile sizeFile formatNotes
LogoN/AHigh reseps, ai
Static ImageCross platform980 x 550 pxMax 200Kbjpg, png, gif
Mobile (optional)345 x 194 pxMax 50Kbjpg, png, gif *optional
URL (optional)
To click through to client site. Can include click tag.
VideoMust be supplied as a Youtube ID.
Alternatively we can host it in a FFX Youtube channel and host the video under a semi-private url.		Youtube ID eg. http://youtube.com/hbfsdfj
Photo GalleryImages980 x 550 pxMax 200Kb eachjpg, png, gif5-10 images. 5 images minimum.
CaptionsMax of 100 characters inc spaces.A caption is required for each image

Tracking

  • Fairfax do not track clicks or interaction rates in creative reveals.
  • Video tracking is supplied in Youtube.
  • No Photo Gallery tracking for individual photo views.

Reporting

Fairfax reports on standard page metrics like page impressions unique browsers, active engagement time. For more information please contact your Account Manager

Lead Times

TIER 1

Total elapsed lead time for producing a series of Brand Discover articles is in the order of 4-6 weeks, depending on the size and complexity of the campaign and turnaround times for approvals. Creative must be provided 10 working days prior to campaign start date. Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.

Fairfax reserves the right to change the specifications without notice at any time!

 

Get in touch with us

Kathryn Wills
Brand Discover Specialist
Fairfax Media
+61 (02) 92823315 Email Kathryn Wills
Creative Support
Advertising Operations
Email Creative Support