Wordmark

A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Google, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term wordmark may not only refer to the graphical representation, but the text itself may be a type of trademark.

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Further reading

Adobe Illustrator

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. The latest version, Illustrator CC, is the seventeenth generation in the product line.

History

Versions 1–1.6 (Illustrator 88)

Adobe Illustrator was first developed for the Apple Macintosh in December 1986 (shipping in January 1987) as a commercialization of Adobe's in-house font development software and PostScript file format. Adobe Illustrator is the companion product of Adobe Photoshop. Photoshop is primarily geared toward digital photo manipulation and photorealistic styles of computer illustration, while Illustrator provides results in the typesetting and logo graphic areas of design. Early magazine advertisements (featured in graphic design trade magazines such as Communication Arts) referred to the product as "the Adobe Illustrator". Illustrator 88, the product name for version 1.7, was released in 1988 and introduced many new tools and features.

Versions 2–6