Sunbury/Macedon Ranges Leader
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Sunbury/Macedon Ranges Leader
Sunbury/Macedon Ranges Leader has been a trusted part of the local community for over 115 years. Every Tuesday, 37,000* homes and businesses continue the loyal tradition of reading their local newspaper. The Sunbury/Macedon Ranges Leader delivers up-to-date news, opinion and real estate to the local community of Sunbury and the Macedon Ranges.
The Sunbury/Macedon Ranges region is renowned for its relaxed semi-rural lifestyle, stunning landscapes and forests, uniquely famous natural features Hanging Rock and Mt Macedon, and the welcoming feel and heritage of the local townships. Only a 45 minute drive from Melbourne, the region is constantly growing as more people discover the area’s beauty and relaxed lifestyle. About 35 per cent of people in the Macedon Ranges live outside a town boundary in a rural setting.
Sunbury and the Macedon Ranges are both home to steadily growing local economies with a large number of home-based businesses. With an editorial team that lives in the area and has an in-depth knowledge of the region, Sunbury/Macedon Ranges Leader provides readers with an in depth look at the news that matters to the locals. Available online at sunburyleader.com.au, Sunbury/Macedon Ranges Leader is always at readers’ finger tips – any time and in any place.
Source: *emma™ conducted by Ipsos MediaCT, 12 months ending March 2016.
Sunbury/Macedon Ranges Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Sunbury/Macedon Ranges Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Sunbury/Macedon Ranges Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
37,000
Readership
26,999
Circulation
20,150
Unique Visitors
26,525
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/north
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
49,590
Average weekly page views
31,314
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
From receipt of the brief from UM, News Corp Australia built an integration component of the campaign for Cathay Pacific within a 48 hour period.