Creative developers and designers, you can now show your expertise with building HTML5 creatives by earning a Google Web Designer Achievement!

We’re excited to introduce several new improvements to make Google Web Designer faster and easier to use. Check out the new usability features here:

From 2015 to 2020, in the seven European markets of our study, over 90% of growth in online video advertising revenue is predicted to be programmatic. Programmatic TV means opportunities for new business: https://goo.gl/IZa0Dm

Learn DoubleClick Campaign Manager basics in Academy for Ads

If you’re new to DoubleClick Campaign Manager, take the new Get started with DoubleClick Campaign Manager Learning path in Academy for Ads. Walk through the steps from setting up your first campaign to measuring performance in Report Builder. Learn what ad servers are all about, how to control who sees your ads, and how to use Floodlight to track conversions. Pass the Assessment and earn an Achievement to show that you know your stuff.

Try it now in Academy for Ads (login required, Campaign Manager users only): https://goo.gl/nBAW77

SF Travel turned to Sojern and Native Ads on DoubleClick to reach interested travelers and engage a super-qualified audience at profitable CPAs.

The results were an impressive success: A 1662% rise in bookings in only 2 months with a 92% drop in cost per acquisition. Learn how in our case study: https://goo.gl/oumi9T

In Europe, programmatic is making its way into the world of TV. London-based research firm Enders Analysis studied projected growth and what the trends mean for broadcasters. Download the full report here: https://goo.gl/IZa0Dm

Great marketing isn't just efficient: it's memorable and personal, rising above the noise. The key to creating a standout campaign is data. We’ve partnered with Think with Google to bring you tips and examples of the power of data-driven campaigns. Stay tuned to be #InspiredByData.

Supershoppers are a new breed of shoppers — savvy mobile users, open to new products and brands, and on a constant quest for the best. They also keep shopping long after the holidays. Understanding these traits will help you capture their attention:
1. Supershoppers want the best, not the cheapest.
2. Mobile is their door to the store.
3. They'll shop till they drop.

Learn the five steps to turn searchers into customers in the 2016 holiday season with the DoubleClick Search Guide to the Holidays. Happy holidays!

Did you know that 46% of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web? Download this toolkit to get your site up to speed: https://goo.gl/q9nxsB