Messenger
Brand Hero Images
Newspaper Image
Screen Image
News Life Media
Messenger
Advertisements in a local news environment are likely to be of immediate relevance to readers.
Businesses competing in a catchment areas can burn communications budgets in metropolitan wide broadcast media by paying to reach viewers and listeners who live on the other side of town, or in country areas.
Messenger’s position in Adelaide’s media landscape creates positive associations for advertisers. News and advertising are equally accepted in the content mix as useful information, and implicitly accepted as trustworthy.
Messenger Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Messenger
Messenger provides advertising solutions and options to a wide variety of organisations, from micro-businesses and suburban retailers, tradies, real estate agents, family businesses, through to established brands integrating a local aspect into broader campaigns.
Hundreds of businesses connect closely with many thousands of readers by establish a presence in Messenger.
Key Facts
437,000
Readership
610,972
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending September 2015. CAB, September 2015
Online
Digital
advertiser.com.au/messenger
Messenger online integrates under the powerful Advertiser.com.au news site, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
In fact, Advertiser.com.au was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association.
Key Facts
508,000
Page views
202,000
Unique Audience
443,000
Sessions
2.191764883
Sessions per person
0:04:59
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Case studies
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.