delicious.
NewsLifeMedia
Brand Hero Images
Magazine Cover
Magazine Page
News Life Media
NewsLifeMedia
delicious.
Over the past 11 years, delicious. has established itself as the highest-selling premium food title in the Australian market. From its beginnings as the first celebrity chef magazine, the brand has evolved to encompass the best of the best in all aspects of food lifestyle – interpreting the latest in trends for home cooks, offering exclusive content from high-profile chefs, sourcing the finest local produce, and highlighting the hottest new restaurants and travel destinations in Australia and around the world.
delicious. brings with it a premium audience, who are passionate about seeking out the best of the best in all areas of their lives, from the food they eat to the products they purchase and the brands they choose to associate with.
delicious. Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
delicious.
delicious. magazine celebrates food and the people who produce it, from emerging and established chefs, to passionate ‘foodies’ from around Australia and the rest of the world. Whether readers want a simple but delicious midweek meal or a more impressive dinner-party menu, we’ve got the recipes and tips they need.
Appealing to the accomplished cook, its practical approach combined with authoritative recipes, restaurant and cafe reviews, plus interviews and regular columns from well-known contributors, ensures it is the magazine food lovers reach for every time.
There is an iPad replica version of each issue with the option to enhance the advertising.
Key Facts
578,000
Readership
94,694
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, June 2015.
Case studies
Toyota & News Connect
In a crowded car marketplace, how could News Corp help Toyota make their six key models stand out in 2015? News Corp met the challenge with News Connect - a digital product designed to increase consumer consideration for Toyota with maximum efficiency and effectiveness – driving both brand and retail activity.
In an exclusive BETA trial, News Corp partnered with Toyota to trial a fundamentally unique approach to consumer segmentation, fusing what people watch and read across the News Corp network with their product preferences.
Through a series of micro surveys executed via our On Demand News Connect Panel we were able to identify people across the News Corp network that held unique attitudes and preferences linked to the six Toyota models. Their rational drivers were revealed, helping to identify people who were intending to buy a new car in the next 12 months.
Based on these valuable insights the campaign was optimised with targeted messaging unique to each Toyota model.
AGL We Love Saturdays
Overview
AGL partnered with the Herald Sun to launch their new lifestyle plan which gives their customers free energy on Saturdays.
To differentiate AGL as an innovative energy company, compared to its competitors and to acquire new customers and increase switches to this plan, News Corp Australia created a cross-platform solution that built on the insight that Victorian’s favorite day of the week is Saturday.
The campaign strategy was to offer even more value to Saturday readers by providing them with free news on Saturdays, creating custom content they can enjoy whilst running a consumer promotion giving away a bespoke experience on a Saturday, all thanks to AGL.
The campaign’s success was formally measured by an ad-effectiveness study and reached 27% of Victorians 25-54 in each month through digital and an incredible 67% of Victorians 25-54 in print.