Country Style
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NewsLifeMedia
Country Style
Stylish living from the coast to the country.
Country Style celebrates the diversity of modern Australian living – from the country to the coast. Combining quality journalism and stunning photography, Country Style brings to life the stories of inspirational people and places from around Australia. It visits amazing homes and gardens, travels through Australia’s most vibrant regional centres and samples all the good things the country has to offer.
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Country Style
Country Style brings readers the beauty and diversity of life outside our cities. It’s real, relevant, Australian, warm and uplifting, beautiful and inspiring. The Country Style reader is passionate about their home, family, cooking, travel, nature and craft.
Country Style holds a very special place with its audience, readers constantly in touch with the editor directly to share their personal news, be that of a birth of a child, an inspiring story or their latest decorating creation.
The Country Style brand has evolved to include a tablet edition, strong social media community, reader events, and also Country Style linen range and the most recent launch of Country Style furniture sold exclusively through Domayne.
Key Facts
317,000
Readership
62,836
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, Jun 2015.
Case studies
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.