Best Recipes
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News Life Media
NewsLifeMedia
Best Recipes
Australia's No.1 Food Community
Best Recipes, Australia's number one food community, inspires home cooks to connect, create and share. With over 14,000 recipes, Best Recipes provides solutions to everyday food dilemmas with everything from helpful ways to use up pantry items to healthy, budget-friendly dinners the family will love.
Best recipes brings with it a community of home cooks, who are passionate about cooking, creating and sharing their favourite recipes online, from easy treats to bake on the weekend to simple weeknight dinners they know they can recreate at home. Best Recipes is more than a recipe site, it’s a home for the Australian home cook.
Best Recipes Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Online
Digital
bestrecipes.com.au
BestRecipes.com.au is Australia’s fastest growing UGC recipe site.
Our offering: a powerful combination of trusted, peer-reviewed recipes, clever content curation and inspiring tips and food advice, supported by a passionate and far-reaching social community.
Our point of difference: We inspire rich, engaging user-generated content which connects Australian home cooks and motivates them to share. With our expert and experienced editors, marketers, creative, research and analytic services we can help brands connect in relevant and smart ways.
Our front door: a focus on innovative, engaging and interactive content– formatted to any preferred device.
Key Facts
3,140,000
Page views
886,000
Unique Audience
1,622,000
Sessions
1.830005718
Sessions per person
0:02:35
Time per person
Case studies
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.