East Torrens Messenger
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News Life Media
East Torrens Messenger
The East Torrens Messenger area is culturally rich with European heritage, and a stronghold of multi-generational small businesses operating along Payneham and Magill Roads.
As with its neighbouring Eastern Courier, the inner suburbs are among Adelaide’s oldest, with St Peters’ median property values among Adelaide’s highest.
East Torrens Messenger Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
East Torrens Messenger
Compact and distinctive, the area ranges from the city’s eastern fringe to the elevated metropolitan eastern limits, accommodating a population that is, on aggregate, of a socio-economic profile higher than Adelaide’s average.
Key Facts
26,000
Readership
30,621
Circulation
Source: Adobe Analytics. Calendar month of March 2016. Website traffic only, not m-sites or apps
Source
37,797
Unique Visitors
51,528
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
advertiser.com.au/messenger/east-hills
Messenger online integrates under the powerful Advertiser.com.au news site, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The East Torrens is found under the 'East & Hills' region portal, offering readers localised content, breaking news, competitions and live Twitter updates about their area.
Advertiser.com.au was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association.
Key Facts
21,610
Average weekly page views
14,647
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).