Whitehorse Leader
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Whitehorse Leader
Delivered to over 59,000^ homes and businesses from Box Hill and Surrey Hills to Blackburn and Vermont, Whitehorse Leader enjoys a trusted connection with readers through its commitment to the local community.
Culturally and ethnically diverse, Whitehorse is a thriving business, transport and shopping hub. About 15km from Melbourne’s CBD, the City of Whitehorse also has a growing population of older people, more so than many other regions of Melbourne. Around 17 per cent of residents are over 65.
Available online at whitehorseleader.com.au, Whitehorse Leader is always at readers’ fingertips – at any time and in any place.
Bringing readers up-to-date information, local news and opinion, Whitehorse Leader is proud to be the paper of choice for residents and business owners alike.
Source: ^CAB, March 2016.
Whitehorse Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Whitehorse Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Whitehorse Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
58,000
Readership
59,458
Circulation
32,517
Unique Visitors
45,551
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/east
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
68,287
Average weekly page views
45,339
Average weekly unique visitors
Case studies
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.
Storyful and Endeavour College
News.com.au partnered with Mik Grieve from Study Group to create a content-rich campaign for Endeavour College (endeavour.edu.au). As Australia's leading higher education provider of natural health courses, the campaign was their most successful to-date and included authentic, user-generated content created by the Endeavour alumni.
Endeavour College - A Case Study from News Corp Studios on Vimeo.