Advertise with Northern District Times
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News Life Media
Advertise with Northern District Times
The Northern District Times delivers hard-hitting news with the long-standing pride and support for our community.
Our team is knowledgeable and passionate about promoting local entertainment, businesses and experiences, which locals enthusiastically embrace. We campaign on issues that locals care about, including environmental challenges, healthcare and public policy.
Readers want to learn about new businesses and be connected – so we aim to celebrate local life with fresh, authentic and relevant content by always knowing what’s going on in our community.
Whether it’s through our print publication, online platform or social media presence, our promise remains to inspire and connect locals to their community in ways that matter to them most.
Advertise with Northern District Times Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Northern District Times
Our NewsLocal print publications are delivered weekly to the doorsteps of local residents and distributed at local shopping centres. This offers advertisers a prime opportunity to engage with their audiences through a traditional form of publishing that values its connection with its readers.
Published every Wednesday, the Northern District Times provides readers with a comprehensive range of sections that cater to a diverse range of audience needs and interests, including News, Street Watch, Food & Drink, Lifestyle, Home, @School, Sport, Pets, Travel and many more.
Key Facts
55,000
Readership
54,273
Distribution
Source: Readership and Demographics, emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016
Online
Online
dailytelegraph.com.au/newslocal/the-hills
NewsLocal’s online integrates under the powerful dailytelegraph.com.au brand, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Northern District Times is housed under the 'Hills' region portal and offering users localised content, breaking news, photo galleries, surveys, competitions and live Twitter updates about their area.
Key Facts
52,442
Average weekly page views
34,386
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.