Innisfail Advocate
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Innisfail Advocate
Innisfail in Far North Queensland is a tight-knit community where the locals always pitch in to help each other whenever it’s battered by natural disasters such as cyclones and floods. First published in 1906, the Innisfail Advocate is an integral part of this community, with a commitment to getting the paper out on time, every time, regardless of disruptions to local roads and services.
Underpinned by a proud agricultural heritage, mainly bananas and sugar, Innisfail is looking to tourism as a major economic contributor, as well as diversifying into other crops such as tea and paw paws, and is also developing its aquaculture and commercial fishing industries. The residents around Innisfail are hardworking, engaged and loyal to their local industries.
With tourism as a major economic contributor, the area is vibrant, with new visitors looking to immerse themselves in local activities and culture. As a trusted local newspaper, whose journalists live and work in the community that they serve, the Innisfail Advocate opens up to advertisers a world of readers in the Innisfail area, north to Bellenden Ker, west to Ravenshoe and south to Cardwell.
Innisfail Advocate Media Kit
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Innisfail Advocate
Published every Wednesday and Saturday, through the good times and the tough times, it’s a powerful voice on important issues such as schools, health and recreational facilities, and it keeps this township of 8000 people fully informed on everything from logging in state forests through to the best place to wet a line.
Key Facts
3,201
Circulation
Source: CAB September 2015
Case studies
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.