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Advertise with Inner West Courier
The Inner West Courier takes pride in being the voice of our socially diverse community.
Home to the state's liveliest and most culturally-diverse neighbourhoods, the inner west reflects our readers' passion for local art, theatre, music, and food from all corners of the globe. The Courier delivers news to keep then on the pulse of what's going on right now.
We support tolerance and a sense of belonging in our multicultural community and are passionate about supporting our local businesses and artists.
Whether it’s through our print publication, online platform or social media presence, our promise remains to inspire and connect locals to their community in ways that matter to them most.
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Print
Inner West Courier
Our NewsLocal print publications are delivered weekly to the doorsteps of local residents and distributed at local shopping centres. This offers advertisers a prime opportunity to engage with their audiences through a traditional form of publishing that values its connection with its readers.
Published every Thursday, the Inner West Courier provides readers with a comprehensive range of sections that cater to a diverse range of audience needs and interests, including News, Street Watch, Food & Drink, Lifestyle, Home, @School, Sport, Pets, Travel and many more.
Key Facts
96,000
Readership
82,402
Distribution
Source: Readership and Demographics, emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016
Online
Online
dailytelegraph.com.au/newslocal/inner-west
NewsLocal’s online integrates under the powerful dailytelegraph.com.au brand, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Inner West Courier is housed under the 'Inner West' region portal, offering users localised content, breaking news, photo galleries, surveys, competitions and live Twitter updates about their area.
Key Facts
44,871
Average weekly page views
32,000
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.