Hume Leader
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Hume Leader
Every Tuesday, readers sit down in over 42,000^ homes and businesses to read the Hume Leader to gain an insight into what’s going on in their local community. Home to a growing number of young people and now one of Melbourne’s fastest growing regions, Hume includes the urban centres of Craigieburn, Roxburgh Park and Sunbury, as well as the close-knit rural townships of Bulla, Mickleham and Kalkallo.
Supported by Melbourne Airport and manufacturing hubs, the region’s economy is also continuously expanding and growing. Hume Leader takes pride in being the paper of choice for this culturally diverse and growing community.
Hume Leader’s knowledgeable local editorial team has a close relationship with its community and brings a world of informed, honest and relevant local journalism.
Also available online at humeleader.com.au, Hume Leader provides in-depth coverage which is accessible anywhere and at any time across multiple platforms.
Source: ^CAB, March 2016.
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Hume Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Hume Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
65,000
Readership
42,207
Circulation
20,150
Unique Visitors
26,525
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
heraldsun.com.au/leader/north
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
49,590
Average weekly page views
31,314
Average weekly unique visitors
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