Caulfield Glen Eira/Port Phillip Leader
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Caulfield Glen Eira/Port Phillip Leader
The Caulfield Glen Eira/Port Phillip Leader is the area’s leading local newspaper. Read in 49,000* homes and businesses from Balaclava and Caulfield, to Elwood, Albert Park and South Melbourne.
The Caulfield Glen Eira/Port Phillip Leader is the area’s leading local newspaper. Read in 49,000* homes and businesses from Balaclava and Caulfield, to Elwood, Albert Park and South Melbourne.
The Port Phillip area covers 12km of spectacular bay foreshore and offers vibrant inner-city living combined with a relaxed beach lifestyle with some of the best cafes, bars and restaurants Melbourne has to offer. St Kilda is Melbourne’s beachside, live music hub and inland, Glen Eira is a drawcard for young professionals and their families, and the heart of Melbourne’s Jewish community. With a high rate of apartment development underway, both municipalities are experiencing strong population growth.
The area is famous for the picturesque St Kilda Pier and its resident fairy penguin colony, the century-old Luna Park, Caulfield Racecourse, St Kilda Botanic Gardens, Station Pier, the St Kilda Yacht Club, South Melbourne Market, Point Ormond, The Astor theatre, historic Emerald Hill and Albert Park Lake; home of the Formula 1 Grand Prix. It is also renowned for its cultural festivals, including the St Kilda Festival and the Jewish International Film Festival.
Most commercial activity is located in the area’s retail shopping precincts. Acland St and Fitzroy St in St Kilda, Glenhuntly Rd in Elsternwick, Carlisle St in Balaclava, Clarendon St in South Melbourne and Bay St in Port Melbourne are just a few areas offering a wide range of boutiques, stores, restaurants and cafes.
Caulfield Glen Eira/Port Phillip Leader is also available online at caulfieldleader.com.au allowing readers to catch local news opinion at any time and in any place.
Source: *emma™ conducted by Ipsos MediaCT, 12 months ending March 2016.
Caulfield Glen Eira/Port Phillip Leader Media Kit
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Print
Caulfield Glen Eira/Port Phillip Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Caulfield Glen Eira/Port Phillip Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
49,000
Readership
69,225
Circulation
41,109
Unique Visitors
55,905
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/central
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
30,428
Average weekly page views
21,299
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.
Toyota & News Connect
In a crowded car marketplace, how could News Corp help Toyota make their six key models stand out in 2015? News Corp met the challenge with News Connect - a digital product designed to increase consumer consideration for Toyota with maximum efficiency and effectiveness – driving both brand and retail activity.
In an exclusive BETA trial, News Corp partnered with Toyota to trial a fundamentally unique approach to consumer segmentation, fusing what people watch and read across the News Corp network with their product preferences.
Through a series of micro surveys executed via our On Demand News Connect Panel we were able to identify people across the News Corp network that held unique attitudes and preferences linked to the six Toyota models. Their rational drivers were revealed, helping to identify people who were intending to buy a new car in the next 12 months.
Based on these valuable insights the campaign was optimised with targeted messaging unique to each Toyota model.