Ad Specs

Standard Display

Due to recent and upcoming changes around how browsers are supporting the delivery of flash creative, News Corp Australia recommends creative is built in jpg/gif format, or HTML5 for campaigns going live from 1st September 2015.

Specifications

Ad Format	Dimensions (PX)	Max File Size (KB)	File Formats	Notes
Leaderboard	728 x 90	80	SWF, JPEG or GIF	Required for all CPC performance campaigns
Medium Rectangle	300 x 250	80	SWF, JPEG or GIF	Required for all CPC performance campaigns
Half Page	300 x 600	80	SWF, JPEG or GIF	Required for all CPC performance campaigns
Text Link	N/A	N/A	N/A	Character limits (incl. spaces & punctuation) Heading: 25, Body: 70 Optional for CPC performance campaigns
Ticker	650 x 40	80	JPEG or GIF	News.com.au, Moshtix & Masthead home pages
Microbar	88 x 31	5	JPEG or GIF	Taste Recipe Collection sponsorships

Additional Information

Flash Creative
If you are building creative in Flash, please be aware that due to security issues associated with Flash, some commonly used browsers are changing how they support Flash files moving forward. See our Ad Submissions Guideline for how different browsers are responding.

News Corp Australia recommends creative is built in jpg/gif format, or HTML5 for campaigns going live from 1st September 2015.

Site-served creatives: Flash requirements

Site Serving or Site Hosted or News Australia Ad Served refers to creative assets used in Standard Display ads, hosted and served by News Australia on behalf of an advertiser who chooses not to utilise a 3rd party ad serving vendor.

clickTag is an industry-wide standard method to enable the measurement of user clicks on Flash rich media creatives. All Flash files submitted should be accompanied with a backup image of the same dimensions, along with a click-through URL.

News Australia accepts creative files published as Flash version 10.1 or below using Action Script 2 or Action Script 3. The maximum allowable frame rate is 24 frames per second, as higher frame rates have been shown to degrade browser performance due to excessive CPU usage. Creative executions that require multiple Flash files should be served through an approved 3rd party ad server.

If you are having difficulties implementing clickTags you can also visit the the following sites for detailed support and guidance:

Flashing / Blinking Restrictions

Creatives should not flash/blink more than three times in any one second to minimise risk to those who suffer from seizures and to minimise user distraction (ref: http://www.w3.org/TR/2008/REC-WCAG20-20081211/#seizure)

Note: The instructions below refer to site-served Flash creatives hosted by News Corp Australia. For clickTag instructions relating to 3rd party served creatives, please refer to your ad serving vendor’s support documentation.

Adding Clickable Area

Insert a transparent button onto the top-most layer of your Flash creative and assign the following as an on release action:

on (release) {
 getURL(_level0.clickTag, "_blank");
}

Multiple Clickable Areas

For creatives with multiple clickable areas and separate destination URLs, use separate instances of your transparent button with the naming convention of clickTag1, clickTag2, clickTag3 up to a maximum of 10 instances.

AS3 - Adobe has not yet set a standard for how to code buttons in ActionScript 3 so ActionScript 2 clickTags are preferred if available in your Flash application.

Example ActionScript 3 clickTag:

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { 
 var sURL: String;
 if ((sURL = root.loaderInfo.parameters.clickTag)) {
  navigateToURL(new URLRequest(sURL), "_blank");
 }
}

For further assistance with creating clickTag enabled creatives, please visit these sites:

Note: Your Flash files may be returned for revision if your clickTag implementation is incorrect or incompatible with News Corp Australia ad serving systems.

Creative Submissions

Please send through creative to your relevant National, State or NLM AdOps team. If you are unsure, please contact your Account Manager.