Ad Specs
Specifications
| Ad Component | Dimensions (PX) | Max File Size (KB) | File Type |
|---|---|---|---|
| Rich Banner | 300 x 250, 300 x 600 or 728 x 90 | 200kb | SWF |
| Initial Banner (optional) | 300 x 250, 300 x 600 or 728 x 90 | 40kb | SWF |
| Backup image | 300 x 250, 300 x 600 or 728 x 90 | 40kb | JPEG or GIF |
| Video (optional) | Aspect ratio 16:9 | 2.2mb | FLV or MP4 |
Additional Information
Flash Creative
If you are building creative in Flash, please be aware that due to security issues associated with Flash, some commonly used browsers are changing how they support Flash files moving forward. See our Ad Submissions Guideline for how different browsers are responding.
News Corp Australia recommends creative is built in jpg/gif format, or HTML5 for campaigns going live from 1st September 2015.
Description
The rich banner ad format is an in-page execution that supports a larger file size and supports advanced features such as video.
Guidelines
Rich banner
- The rich banner must be polite loaded (on page load)
- Can contain audio and/or video content and must be triggered on user initiation.
Initial Banner
- Initial banner that loads in with the page content and plays until the rich banner loads in on top
- Cannot contain audio and/or video content.
Additional
- Max frame rate for all Flash creative is 24fps.
- Required audio/video controls: Play, Pause, Mute/Unmute, Volume Slider
Supported browsers and devices
If ad served by News Corp
https://support.google.com/richmedia/answer/138582?hl=en-GB
For 3rd party ad served creative, please refer to the 3rd party vendor's support matrix.
Ad Serving Capabilities
This ad unit must be 3rd Party ad served, please contact a supported 3rd Party vendor listed below for more information.
Creative Submissions
For campaigns booked through the News Australia National Sales teams based in VIC and NSW please email creative@newsdigitalmedia.com.au
For campaigns booked through News Life Media (NLM) please email NLMAdOps@news.com.au
For campaigns booked locally for states and regions through sales teams based in WA, NT, SA, QLD, TAS, NSW and VIC, as well as The Australian and mX, please email stateadops@news.com.au
Supported 3rd Party Contact Details
DoubleClick
richmedia-apac@google.com
dfa-support@google.com