![Giovanna with her husband Tom and sons Buddy and Buzz.](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/g/s/1/d/r/l/image.related.landscape.380x253.gs1dhg.png/1476324693803.jpg)
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!["Is it fair to think that being mumsy is such a bad thing?"](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/i/8/n/2/image.related.wideLandscape.460x259.117jxv.gmyl2t.png/1473378773435.jpg)
What's so wrong with looking 'mumsy', anyway?
Why is it that the word ‘mumsy’ has connotations of such a negative nature – but seems to be the only other option apart from ‘yummy’?
![<i></i>](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/z/5/b/u/image.related.wideLandscape.460x259.giajwv.gmyl2t.png/1457060029330.jpg)
My new fashion and beauty routine as a mum
Between untangling my leg hair to put on my pants and covering up my roots with a baseball cap, I'm lucky most days to have a shower, let alone a pamper.
![mum make-up](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/h/g/y/m/image.related.landscape.120x80.10rbog.gmyl2t.png/1457060029330.jpg)
![Images from Esther Honig's 'Before & After' series.](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/b/1/2/6/image.related.landscape.120x80.3b0yb.gmyl2t.png/1457060029330.jpg)
![hair brush](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/8/y/i/x/image.related.landscape.120x80.38yio.gmyl2t.png/1457060029330.jpg)
![Resources for miscarriage and baby loss support](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/g/n/f/n/1/f/image.related.landscape.120x80.gnfloe.png/1478481289835.jpg)
Latest
![Chrissie Swan](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/1/9/9/s/image.related.landscape.300x200.3199q.png/1390436067037.jpg)
Chrissie Swan has launched a new fashion range for Big W
Writer and broadcaster Chrissie Swan has launched her own women’s fashion range ‘The Chrissie Swan Avella collection' exclusively for Big W.
![baby hidden mum](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/3/1/6/o/w/image.related.landscape.300x200.316oo.png/1390346493717.jpg)
Why did mums once conceal themselves in photos?
The moment photography became cheap and available in the late 1850s, thousands of parents queued to capture their child's image. But not all were seen in the images.
!["[Designer clothes] had to be cut up because none of them fitted us" ... Robyn Lawley, on modelling for <i>Vogue</i>.](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/2/t/5/u/u/image.related.landscape.300x200.2t5ui.png/1378298508917.jpg)
Why good plus-sized clothing is so hard to find
If you've ever shopped for plus-sized clothing and been tempted to hurl yourself out of the nearest window due to the options, take heart: it's not you. It's them.
![Target’s Gok Wan doesn't hold back in the ads.](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/2/s/l/c/n/image.related.landscape.300x200.2snue.png/1377584466353.jpg)
Are breasts 'bangers'?
Department store Target appears to be getting bang for its buck by using British reality TV guru Gok Wan in a series of TV commercials, but his use of "bang" has some viewers up in arms.
![Glamour and grooming often feels like a luxury because they require two things in rare supply these days: money and time.](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/2/p/f/u/l/image.related.landscape.300x200.2pfuf.png/1373261018253.jpg)
How to colour your hair: a mother's guide
There was a time when I would lounge at the salon for hours - but now, those days are over. Now I avoid the salon and stalk the supermarket shelves and colour my own hair ... with interesting results.
![maidenform](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/2/p/0/z/a/image.related.landscape.300x200.2p0xh.png/1372377919280.jpg)
The history of the bra
Reflecting on the high points of the bra's eventful 100-year history, from the "bust flatteners" of the 1920s through to today's colourful, shapely styles.
![Frumpy mum](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/1/k/s/1/u/image.related.landscape.300x200.1ks1r.png/1323780131423.jpg)
Are Aussie mums frumps?
Aussie mums must stop being schoolyard frumps and become yummy mummies, a Melbourne author and mother says.
![Brook Gossen](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/1/k/i/5/1/image.related.landscape.300x200.1ki48.png/1316488182803.jpg)
Designer career for these mums
Ever fantasised about a creative career? Two mums have discovered a new passion in life after studying design at the International School of Colour & Design.
![hotmilk-2011-90x60](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/1/a/a/8/k/image.related.landscape.300x200.1aa64.png/1296433932747.jpg)
HOTmilk's guide to the perfect maternity bra
Gone are the days when women have to resort to mismatched grey cottons and bras made from uncomfortable fabrics while pregnant and nursing, with no consideration for when their breasts are at their most sensitive. We know you want to look and feel comfortable all at the same time - so we've designed bras which allow you to do just that!
![Shoes](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/m/q/7/e/image.related.landscape.300x200.m42w.png/1283910034920.jpg)
The Shoe Princess' Guide to the Galaxy
Shoes, I am afraid to say, really do mean a lot to me. You know how men seem completely incapable of going down a street without eyeing every woman in a fox-like flash? Well, that’s me – but with shoes. I simply cannot help it. It’s reflexive. Addictive. Compulsive.
![Did you 'let yourself go' as a new Mum, or did you never have it in the first place?](/web/20170205164520im_/http://www.essentialbaby.com.au/content/dam/images/j/f/8/r/image.related.landscape.300x200.iqdc.png/1327882766027.jpg)
Motherhood and fashion: have you let yourself go?
"It's a shame so many mums let themselves go", mused the young, childless hairdresser attending to my mop last week. "You see them around here all the time in tracksuit pants. It's like they've just stopped making an effort."
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