Cloudinary Blog

Archive for 2013
Using image analytics to improve UX and save bandwidth
Website owners and application developers know that analytics and usage monitoring tools play a major role in growing their products and making them effective, and highly tuned to their customers needs.
 
We all use Google Analytics (or similar tools) to check how our visitors use our site, the path they follow while using our app and the conversion flows that help monetize our business. You might also be monitoring your hosting provider's storage space, CPU utilization and traffic statistics across your production systems.
 
But how do you analyze the usage of your media files? 
 
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Using WebP file format selectively to boost site speed
One of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
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10 startups managing images on the cloud - Part 3
As tradition goes, we are happy to present Cloudinary's "10 Startup companies that manage their images in the cloud" - Part 3. (previous parts: Part 1, Part 2). 
 
As Cloudinary continues to grow, so do the features and capabilities we offer. This allows for usage methods that are even more creative and sophisticated than before. We wanted to showcase 10 great startup companies that each in its own wonderful, unique manner, use Cloudinary to manage their images.
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Embed Instagram, Google+ profile pictures in your site
Many modern web and mobile applications include integral social aspects as parts of their online solution. 
 
Users can sign-in to these services and be identified by their chosen social identity. This is made quite straightforward by leveraging single sign-on services such as Facebook Connect, Twitter, Google+ and others. After signing in, activities in the service and user generated content can be accompanied with the real name of the users as well as their profile pictures.
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WebP file format - saving bandwidth and improving UX
Modern image compression techniques have had a large impact on our lifestyle. Digital cameras can save thousands of high-quality photos on a single memory card, smartphones can quickly share high resolution images on-the-fly, and websites and mobile apps can show rich media quickly. All of this just couldn,t have worked if image data was stored at its original, raw form. 
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Two decades ago websites had such a simple usage flow. Web servers returned complete HTML pages and each user action required that a new HTML page be reloaded from the server. Later on Ajax joined the game allowing dynamic updating of specific web page fragments via simple Javascript requests to the server. Google's wide-spread use of Ajax with Gmail was simply mind blowing at the time. Today's product requirements wouldn't settle even for that.
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Fashion outlets have evolved dramatically in the last decade. In the past, if you wanted to be on top of the latest fashion trends, you had to subscribe to all the latest magazines and every month wait for the mailman to drop them off. If you wanted to remember a certain outfit or designer, you could either dog ear the page ('bookmark') or cut out the model or design and literally pin it to your cork board.
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Call us prejudice, but as a hardcore Linux guys, the name Microsoft always caused us to flinch a little. That was our initial reaction when we were approached by the Azure team. We have been integrating Cloudinary with many PaaS providers to make our platform as accessible as possible, and Azure actually made perfect sense. Still, we were a bit hesitant at first as we never considered Microsoft a leading player in the world of rapid web & mobile development. 
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As Cloudinary continues to grow, the number of companies using Cloudinary to manage their images grows with us. Each company has its own unique product and utilizes Cloudinary in a different, fascinating way. In this post, we wanted to introduce you to several cool startup companies, and with them, the many different ways that Cloudinary’s services can be used. 
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Images. Your web (or mobile) application is probably filled to the brim with images. You might be surprised at just how much impact these images have on your visitors. From their graphical appeal to their size and access times - these images determine your visitors browsing experience and ultimately their conversion to repeating visitors and paying clients.
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Can your users upload their own images to your web or mobile application? What about your content partners - do they upload their images directly to your service? 
 
We frequently hear complaints that as the service owner, you don't get enough visibility into the images uploaded to your service. In this blog post, we wanted to help you change that.
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Since its inception, one of Cloudinary's main pillars was to always be there for our customers. Every question you ever asked us helped us better understand what image solutions are most important to you. Every support request helped us find and fix gaps in our product and our documentation. Nearly every feature request we got was immediately given top priority and helped us shape Cloudinary into the service it is today. Without a doubt, we owe much of Cloudinary's success today to the amount of open communication we have going with our community.
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More and more developers are getting to know the power of the cloud. In today's web application development world you can leverage the cloud to build large scale applications so quickly and easily that it's simply mind-boggling that you get all of this while still keeping on a very reasonable budget. 
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Modifying an image opacity so the image is semi-transparent is a common requirement when implementing modern graphics design. Reducing image opacity allows background images to feel less dominant. Reducing opacity also allows layering of multiple images one on top of the other, an important step when adding watermarks, badges and textual overlays to images.
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