When it comes to monetisation, sure, live broadcasting is arguably the last bastion of televised sport, but video platforms and social apps are making a beeline for the pot of more than $200bn of ad spend put into it by brands and advertisers. Facebook, Yahoo and Twitter are all eyeing sports media rights as a way to swell engagement - and therefore their coffers - on their platforms.
Have a think about the last time you looked at your phone? How many times have you used it in the last hour, or day? Nottingham Trent University found we look at our phones about 85 times a day. What did you last use your phone for? To make a call? Probably not.
I'm sure you've immersed yourselves in advice on how to refine your search algos to find those hard-to-get, hand-crafted, premium items or how to optimise your credit expenditure this season. So I won't bore you with yet another article on those subjects.
How do we re-view the sorts of challenges we're looking to address through a digital lens? My favourite way of describing of the difference between digital and analogue is the difference between a trombone and a trumpet.
Last week was Tomorrow's Engineers Week - an opportunity to highlight to young people across the UK some of the exciting careers in modern engineering. Working with the IET and Mumsnet we answered questions put to us by parents and kids about superheroes and which powers could one day be a reality thanks to advances in engineering.
Bots in World of Warcraft are used for a variety of cheats, all of which impact legitimate players fairly heavily. What might surprise you is that botting, and cheating in general, is extremely common. Left unchecked, it can proliferate to the point of ruining an entire franchise.
As the needs of employers grow, it becomes even more vital to improve those skills. However, much of the infrastructure is not up to date to support the digital agenda - this is something that needs debating at the highest level.
Just thinking about students' health for a moment, especially student mental health, there is evidence even among school pupils that exams are a major source of anxiety which can lead to ill-health. This is another important reason for re-examining the role of exams.
These are insider threats, the number one contributing factor to security incidents within enterprises. Despite what you see in hacker movies such as Blackhat, the biggest threat to organisations' networks are the people who are working for them.
Facebook has followed the lead of Google and banned fake news sites from using its advertising network. This comes hot on the trail of public scrutiny surrounding the social network's unwitting proliferation of articles containing false information.
Within the next ten years we are likely to see major advancements in the way robotics and autonomous systems (RAS) are used in areas such as manufacturing or packaging, leading to greater efficiency and generating cost savings.
Take healthcare for instance. The proliferation of connectivity among both medical and personal health tracking devices is leading to an explosion in the amount of data generated. This in turn is opening up new possibilities for device manufacturers to embed Artificial Intelligence into their equipment.
We face a world of ever expanding interfaces, channels and services, one where curating and choice will be increasingly informed by digital 'friends' and guides, Artificial intelligence or virtual assistants. We'll need these to navigate the vastness of choice, keep us safe, and, in time, extend and grow our Digital Self.
What will this trend of increased app use mean for the future of travel? It is only going to become more connected as these platforms develop to become more available throughout the world, and wifi connections become the norm.
Container technology would not be possible without an appropriate ecosystem in which to grow. There has been huge progress in this space with a number of companies trying to capitalise on the emerging technology.
Technology hasn't created a fully integrated and optimised human operating system yet. So we must work with the one we have, which is pretty incredible by the way! We have to learn how our brains and bodies work so we can optimise them ourselves. It's a tough challenge that I've spent years trying to work out, and by no means have it mastered.
Austerity economies have squeezed public health services while private suppliers compete on ever tighter margins. But there are ways to improve. One aspect of modern technology is particularly useful to improving health - beyond hardware and devices, there is data.
It sounds like a posthuman dystopian nightmare - that the technology which we use on a daily basis is spreading misinformation as fact, lies as truth. Whilst the reality might not be as dramatic as this, it is true that the Information Age seems to lack safeguards for accurate information in the world of big data, social networks and online news.