Machine Shop: Hype Machine Team Blog

On June 13, 2016, Hype Machine on Sonos will only be available to SoundCloud Go premium subscribers in the US, Canada, UK, Ireland, France, Australia and New Zealand.

To keep using Hype Machine on your Sonos device, there are three steps:

1. Sign up for SoundCloud Go.
2. Connect your Hype Machine account to your SoundCloud account. After you link the accounts, your Go status will be visible on this page.
3. Make sure to use this Hype Machine account in your Sonos controller.

Much of the music shared by bloggers that you’ve been able to discover on Hype Machine is hosted on SoundCloud. We’ve been SoundCloud supporters from the very beginning (2008? it has been quite a while), and as their service changes, we are excited to continue to play a role in its growth. Each new Go subscriber enables SoundCloud to better support artists who share music on their service.

Get in touch if you have questions.

UPDATE 6/13/2016: As mentioned above, these availability changes are now live.

UPDATE 9/14/2016: SoundCloud Go is now available in Australia and New Zealand, so you can link accounts and use Hype Machine on Sonos there.

UPDATE 10/19/2016: SoundCloud Go is now available in Canada.

Hype Machine returns to Brighton, England this month to present a showcase at The Great Escape Festival on Saturday May 21.

With over 400 artists performing, The Great Escape is considered Europe’s leading festival for new music—a bit like the UK’s version of SXSW.

London trio Kero Kero Bonito headline the bill. They’re joined by blogger favorite Anna of the North, Jersey club matriarch UNiiQU3, hotly-tipped Danish duo Smerz and, making her live UK debut, Bibi Bourelly (the Def Jam-signed maverick behind Rihanna’s “Bitch Better Have My Money”).

Hype Machine at The Great Escape showcase happens at The Arch (189 King’s Rd, on the Brighton seafront), starting at 6pm on Saturday May 21.

For more bands to check out, view our TGE 2016 Blogorithm, where UK music sites give you their top picks for ones-to-watch.

HINDS and Bleached at the DIY showcase on March 15 (Photo: Jesse DeFlorio/Hype Hotel)

This was Hype Machine’s fifth year of bringing blogger-curated showcases to the SXSW music festival, and from what we’re hearing, it might have been our best.

Petite Noir at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

Mazda + Hype Machine’s Hype Hotel 2016 was the place for many exciting debuts: AlunaGeorge premiered two new tracks, “Automatic” and the Flume-produced “I Remember”:

AlunaGeorge at the Pigeons & Planes showcase on March 16 (Photo: Jesse DeFlorio/Hype Hotel)

SBTRKT debuted new material during his heroic 95-min (!) set on Friday. SXSW sets are usually capped at 45 minutes, so the lucky crowd got to dance twice as long with the masked DJ that night:

SBTRKT at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)

Thursday night’s Gorilla vs Bear showcase marked the hotly awaited collaboration of two Hype Hotel alums—Charli XCX (HH ’13) and SOPHIE (HH ’14 & 15) performed together for the first time ever, playing tracks from their new EP. Charli had some kind words for us afterwards:

hype hotel last night was so fun 🙌 maybe my most favourite show I have EVER played 💣 photo by @jessedeflorio

A photo posted by CHARLI XCX (@charli_xcx) on Mar 18, 2016 at 12:40pm PDT

Hype Hotel hosted over 60 artists throughout our five days this year, with even more stopping by to record a set with La Blogotheque in the glass-paneled Mazda Studio outside—people on the lawn started calling these sessions “band in a box”, and they began to draw quite the audience:

Diet Cig recording in the Mazda Studio (Photo: Jesse DeFlorio/Hype Hotel)  

Elsewhere in the yard, the Hotel crowd (and it was a crowd! NIGHTOUT processed so many RSVPs this year) started their day at Tito’s Bloody Mary Bar, hung out on the beach (yes, we trucked in sand) sponsored by Flip Flop Wines, stopped in for a cocktail at the Don Julio Airstream Speakeasy, grabbed food at the East Side King food truck between sets, and picked up a Bud Light at the bar. They also got in a few photos with the performers passing through:

Left: Channy Leaneagh of Polica | Right: HONNE (Photos: Jesse DeFlorio/Hype Hotel)  

A couple of artists saluted David Bowie this year, with Car Seat Headrest beginning their set at the Stadiums & Shrines x yvynyl, showcase with “Station to Station,” and Anderson .Paak & The Free Nationals dipping into “Let’s Dance” Friday night:

Anderson .Paak & The Free Nationals at the Cruel Rhythm showcase on March 18 (Photo: Jesse DeFlorio/Hype Hotel)  

In 2016, Hype Hotel’s curators continued to spotlight the diverse new sounds being made around the world, from UK house:

Leon Vynehall at the Tiny Mix Tapes x ISO50 showcase on March 17 (Photo: Jesse DeFlorio/Hype Hotel)

to Chicago footwork:

Teklife ft @djspinnteklife @djtayeteklife @deejayearl & @we_the_era_ footwork dancers #hypehotel #mazdasxsw @gorillavsbear A video posted by Hype Machine (@hypem) on Mar 17, 2016 at 10:33pm PDT

to experimental lo-fi:

Morly at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

We love introducing people to music; on our site, in our apps, during our Stack Live series, and at Hype Hotel. If you were with us in Austin, we hope you found something new to love. And if you didn’t make it, we’ll see you next time!

Metro Boomin at the Crack In The Road showcase on March 19 (Photo: Jesse DeFlorio/Hype Hotel)

💥 #hypehotel 2016 closed down properly by @_health_.

A video posted by Hype Machine (@hypem) on Mar 20, 2016 at 6:47pm PDT

Mazda + Hype Machine’s Hype Hotel is coming back to Austin for our 5th year of bringing the most interesting new music offline.

Day and night shows have been curated by DIY, Stadiums & Shrines, yvynyl, Pigeons & Planes, Tiny Mix Tapes, ISO50, Gorilla Vs. Bear, Disco Naïveté, Blah Blah Blah Science, Cruel Rhythm, and Crack in the Road, along with the Hype Machine team.

Thanks to Mazda for making this year possible. Additional thanks to Tito’s Handmade Vodka, Bud Light, Flip Flop Wines, and Don Julio for providing refreshments, and NightOut for powering our RSVP.

Hype Machine’s Hype Hotel:  1100 E 5th St, March 15-19

RSVP is now open for free General Admission to Day shows. A limited number of GA wristbands will be admitted to Night shows. SXSW badges/wristbands have priority for all shows.

Get the free Hype Hotel app for Android and iPhone to plan your schedule.

Media can apply here for press access.

All shows are 21+

We use our wireless Sonos speakers every day. This is why we’re excited to finally bring a much more complete Hype Machine experience to these devices.

Today’s update includes:

• Favorites: now with your three playlists (Up, Down, Weird)
• Album premieres: hear our exclusive album streams
• Stack
: our weekly mix of interesting new music
• Friends: favorites from the people you follow
• Zeitgeist
: the most-blogged artists each year since 2008
• Special Features: the place for various artist spotlights like Ones to Watch
• Elegant icons for easy naviation

To add Hype Machine to your Sonos, open your Controller, go to Add Music Services > Hype Machine.

If there are more features you’d like to see, do let us know!