Port Douglas & Mossman Gazette
Brand Hero Images
Newspaper Cover
Newspaper Cover
News Life Media
Port Douglas & Mossman Gazette
Port Douglas was founded on mining and timber. Mossman thrives on sugar cane farming. Two different places, but connected by one common thread – tourism. From Four Mile Beach in Port Douglas, to the Mossman Gorge within the Daintree National Park, this area is a haven for thousands of tourists from all over the world. It takes a special kind of publication to bridge the different needs of both locals and visitors, and here it is – the Port Douglas & Mossman Gazette.
Port Douglas & Mossman Gazette Media Kit
Ad Specs, deadlines and templates
Print
Port Douglas & Mossman Gazette
Published every Thursday, the Gazette is an eye-catching full-colour publication that delivers your marketing message with confidence and style. Every issue has just the right balance of important local news, information and classifieds, blended with in-depth coverage of all the entertainment, events and shopping that will appeal to a broader readership. The Gazette’s continued success is all down to ‘listening’. Successful newspapers listen to their readers, and the Gazette commits two dedicated pages in every issue to ‘Letters to the Editor’ – these pages also feature ‘Your Say’ – a popular local forum. Over and above the regular issues of the Gazette – a number of special publications enable advertisers to add some extra punch to their media planning.
Another initiative, developed as a joint publishing venture with The Australian newspaper, Discover Paradise gives advertisers exposure to consumers in inner-city Melbourne, at a time when they may be planning a Queensland holiday. The Port Douglas Phonebook is a once-a-year publication showcasing local businesses and services in the region. Two places, Port Douglas and Mossman. One publication – the Port Douglas & Mossman Gazette. It’s highly-targeted, highly effective, and highly-regarded by its readers.
Key Facts
3,773
Circulation
N/A
Readership
CAB, March 2016
Case studies
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.