Advertise with Penrith Press
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Advertise with Penrith Press
The Penrith Press has been the trusted source for breaking news, local events and keeping locals “in the know” since 1947.
Our dedicated team gives the residents of Penrith a voice and encourages long-standing pride in their diverse area. Our aim is to give readers a connection to their community, a sense of belonging and reasons to celebrate local life.
We promote diversity, events, businesses and local achievers who win the Pride of Australia medals and Junior Sports Star awards.
Whether it’s through our print publication, online platform or social media presence, our promise remains to inspire and connect locals to their community in ways that matter to them most.
Advertise with Penrith Press Media Kit
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Print
Penrith Press
Our NewsLocal print publications are delivered weekly to the doorsteps of local residents and distributed at local shopping centres. This offers advertisers a prime opportunity to engage with their audiences through a traditional form of publishing that values its connection with its readers.
Published every Thursday, the Penrith Press provides readers with a comprehensive range of sections that cater to a diverse range of audience needs and interests, including News, Street Watch, Food & Drink, Lifestyle, Home, @School, Sport, Pets, Travel and many more.
Key Facts
57,000
Readership
49,199
Distribution
Source: Readership and Demographics, emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016
Online
Online
dailytelegraph.com.au/newslocal/west
NewsLocal brands are integrated online under the powerful dailytelegraph.com.au brand, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The Penrith Press is housed under the 'West' region portal, offering users localised content, breaking news, photo galleries, surveys, competitions and live Twitter updates about their area.
Key Facts
76,934
Average weekly page views
55,772
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
From receipt of the brief from UM, News Corp Australia built an integration component of the campaign for Cathay Pacific within a 48 hour period.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.