Maroondah Leader
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Maroondah Leader
When it comes to news, readers look to Maroondah Leader and its local editorial team to keep them up-to-date with their community. Published on Tuesday and read by 35,000* people, Maroondah Leader is distributed to over 34,000^ homes and businesses throughout the eastern suburbs of Ringwood, Croydon, Heathmont, Ringwood East, Ringwood North, Warranwood, Croydon North, Croydon South, Croydon Hills, Bayswater North and parts of Kilsyth South.
Seen as a growth zone with easy access to EastLink, the City of Maroondah encompasses a good mix of retail opportunities, diversity of housing and public transport and offering a lifestyle that is attractive to singles, retirees and families.
With a local editorial team and in-depth knowledge of the area, Maroondah Leader can be read online at maroondahleader.com.au, at any time and in any place at the touch of a button.
Source: *emma™ conducted by Ipsos MediaCT, 12 months ending March 2016. ^CAB, March 2016.
Maroondah Leader Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
Maroondah Leader
The strength of the Leader brand reflects News Australia’s continued investment in the power of its products, ensuring our clients can continue to connect with a large and engaged audience.
Locals turn to Maroondah Leader for the best in local news, people, what’s on, crime prevention, jobs, and trades and services each week plus local specials and shopping.
Key Facts
35,000
Readership
34,793
Circulation
52,446
Unique Visitors
74,741
Page Views
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. CAB, March 2016.
Online
Online
heraldsun.com.au/leader/east
While Melburnians continue to heavily consume Leader newspapers, they are also increasingly engaging with Leader content electronically. Leader’s website content is now housed in a specific Leader branded section of heraldsun.com.au, providing visitors with a one-stop-shop for metro, national, international and local news. Leader Digital Editions are also a popular way for readers to access their Leader newspaper online. These editions are exact pdf replicas of the printed newspaper including all editorial and advertising, extending the reach of client campaigns. Digital Editions for all Leader newspapers are available to be viewed at leader.newspaperdirect.com.
Key Facts
68,287
Average weekly page views
45,339
Average weekly unique visitors
Case studies
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).