Birth
NewsLifeMedia
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News Life Media
NewsLifeMedia
Birth
Birth.com.au is the expectant mums’ guide to pregnancy, birth and early parenting. Informed by the combination of her specific information requests and experienced midwives alongside our investment in storytelling that puts the journey of motherhood at the centre of its offering, Birth provides the essential ingredients to prepare mums-to-be for the most life-changing event they will ever experience.
Brands marketo form
Online
Online
Birth.com.au
Our offering: a powerful combination of expert advice, useful tips, tools and the conversation she can’t find on Facebook
Our point of difference: a genuine commitment to editorial: compelling stories, fresh content and daily socialisation amongst our readers
Our front door: a fresh, modern design influenced and driven by Gen Y mums with a focus on the precise information and tools sought most frequently, alongside timely features, heartfelt stories and the buzz of community and conversation.
Case studies
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.