Through cutting edge technology and creativity News Corp Australia were able to reinforce CBA's leadership and innovation positioning.

In the leadup to the campaign live date, editorial support across all mastheads ensured readers were aware of the launch of the news alive app and the excitement was building around how their reading experience was about to change.

Promotion of the news alive app included:

• Teaser advertisements in paper nationally
• Editorial support - Early General News promotion
• eDM send to all masthead enewsletter subscribers totalling over 290,000 subscribers

news alive enabled readers to experience the content coming to life throughout various sections of the Sunday paper and were all aligned with Commonwealth Banks relevant product.

This included:

• The traditional editor’s column featuring a video of the editor talking directly to the reader.
• The Entertainment section included exclusive content from Cirque De Soleil utilising a combination of Augmented Reality and video.
• Body + Soul encouraged user participation through interactive tips, workout videos and 3D visuals
• Property allowed users to take a 3D interactive tour of a property.
• Travel offered users the opportunity to experience a travel destinations using 360 degree location views of Lake Como, Italy.
• The front page of the Sunday newspapers nationally introduced the new technology to the reader through an interactive menu and a user friendly guide to the exciting content experience.
• The Commonwealth Brand campaign ran across pages 2 and 3 of the Sunday Metro Newspaper Network reaching nearly 5 million readers across the country. This high impact, mass reaching placement seamlessly launched a TVC, placing the CBA brand directly into the hands of the consumer.