Vogue Living
NewsLifeMedia
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News Life Media
NewsLifeMedia
Vogue Living
The ultimate authority on sophisticated living
Australia’s leading decorating and design magazine, Vogue Living claims an enviable position at the top end of the magazine market, while maintaining an accessible and engaging approach. It leads with design and culture trends, both in Australia and internationally, focussing on decoration, art, architecture, entertaining and travel, covering a breadth of style and projects to create a magazine layered with romance, sophistication and intelligence. The magazine endeavours to tell stories that engage, fascinate and excite, weaving together a myriad of influences that inspire our lives. Interiors, spaces and places, here or there, come vividly to life through their inhabitants and the lens of the camera. Beauty is paramount.
Vogue Living Media Kit
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Vogue Living
Vogue Living celebrates cutting edge design to the latest most collectable artist, always the first with new-season pieces, its pages are filled with inspiring ideas for both the home decorator and the design professional. Our team searches Australia and the world to publish a carefully curated collection, while at the same finding beauty in the everyday. Vogue Living appeals to a sophisticated, cultured and educated audience who are avid collectors of art, automotive vehicles, watches and are regular travellers.
Vogue Living is available as a replica edition on apple newsstand, Zinio and google play, with the option to enhance the advertising.
Key Facts
265,000
Readership
42,737
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, Jun 2015.
Case studies
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.