The City
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News Life Media
The City
A weekly news and lifestyle environment tailored to the people that work, live and play in Adelaide. Full of entertaining reads, social commentary, news, user-generated content with a youthful and sophisticated edge, the new and contemporary design and layout makes it easy to navigate. The City is delivered to homes in the city of Adelaide and distributed in pick up boxes located in education precincts and high traffic retail areas. It is also inserted into The Advertiser on Thursday delivered to key city fringe suburbs.
The City was awarded Non Daily Newspaper of 2015 - Community Category by The Pacific Area Newspaper Publishers' Association. The judges comments were "Extremely attractive and fresh delivery that reinterprets local news for a young urban readership- great work", "The design ,ales it stand out from the rest. It sets the standard that others must follow", "Good local stories that match any title in this quality field."
The City Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Sections
Sections
Print
City Messenger
The City tells CBD workers why they should come back on the weekends. It’s a great advertising environment for city businesses, and suburban operators with multiple outlets, as readers come in from throughout the metropolitan area.
Key Facts
23,614
Circulation
13,000
Readership
CAB, March 2015
Online
Online
advertiser.com.au/messenger/city
Messenger online integrates under the powerful Advertiser.com.au news site, giving advertisers the opportunity to connect with local readers who have diverse search and consumption habits.
The City is found under the 'City' region portal, offering readers localised content, breaking news, competitions and live Twitter updates about their area.
Advertiser.com.au was awarded Best News Site (National/ Metropolitan) 2015 for the third year in a row by The Pacific Area Newspaper Publishers' Association.
Key Facts
32,117
Average weekly page views
21,289
Average weekly unique visitors
Adobe Omniture Nov - Jan
Case studies
News Corp Studios - NAB Business daily case study
NAB partnered with News Corp Australia to help position themselves as the ‘bank for small business’ and deliver a campaign to help them to 1) create confidence in the Australian small business market and 2) drive consideration for their core lending products.
To help meet these objectives, NAB was given the opportunity to be the launch partner for News Corp Australia’s Business Daily (the relaunching of News Corp Australia’s business sections under one national brand). Through a number of partnership entitlements, NAB would be able to reach News Corp Australia’s audiences across the four metro mastheads and The Australian in a unique and engaging way.
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.