"What should be on the check list for how retailers prepare for Digital Christmas 2016?" https://goo.gl/21UuRo

Everyone likes a good movie. And while not everyone is into superheroes, there has been a big wave of movies based on MARVEL and DC comic book characters. Since the year 2000, 4 major cinematic studios released dozens of movies & collected over $23 billion in the box offices! As a comic book fan, our Analytics Advocate Daniel Waisberg decided to look at some publicly available data to understand which movies succeeded from a monetary perspectives. Learn more at: https://goo.gl/ZwyN5d

5 tracking errors that mess up your analytics reports
#measure #marketing #analytics

"Digital analytics starts with accurate tracking." Here are some common tracking errors to avoid:

If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated." But it doesn't have to be. When Marketing and Measurement go hand-in-hand throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody. Check out our new blog post to learn more: https://goo.gl/IEmJ9r

For today’s brands, data could mean the difference between surviving and thriving. Time to get #InspiredByData: http://g.co/InspiredByData

Google BrandLab shares some tools to consider to help you gather consumer insights:

Why It's So Hard for Us to Visualize Uncertainty
#measure #analytics

"As data science becomes more and more important for companies, managers are starting to deal with types of data that show multiple possible outcomes, where there is statistical uncertainty and data uncertainty that they have to communicate to their bosses... It’s okay to focus on what is most likely, but you don’t want to forgo showing the range of possible outcomes."

Making your marketing organization agile: A step-by-step guide
#marketing #measure

"Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating."

Goodbye Marketing Funnel, Hello Mobile Engagement Loop
#marketing #measure

"The mobile engagement loop includes four stages in which brands encourage customers to opt in to communications, build trust with the customer by personalizing content and turn customers into loyal advocates."