BRAND OVERVIEW

3,109,000 Total Readership

For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice.

Our audience is educated, curious and has the discretionary income to spend.

They want to know more about the world around them and value travel as a way of enriching their life and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Burma they want quality travel experiences. Traveller inspires, entices and informs, offering our audience the tools to turn their dreams into a reality.

Traveller.com.au
With beautiful photography and independent advice, Traveller.com.au is an extension of our much loved weekend sections in The Sydney Morning Herald, The Sun-Herald and The Age – Australia’s most trusted, transparent and credible source for travel information.

Featuring over 700 travel destination guides plus holiday experiences, planning tools, expert and user reviews, cruise information as well as weekly travel deals hand selected by our editorial team, Traveller.com.au is 'the' destination for Australians’ travel inspiration at home or on-the-go.

Download the Traveller – Media Kit

Download the Traveller – Short Credentials

Download the Traveller – Rate Card

Travller-On-Sunday_Ad-Center-Promotional

TRAVELLER ON SUNDAY IN THE SUNDAY AGE

LAUNCHING SUNDAY AUGUST 21, 2016

Traveller will now be published each Sunday in The Sunday Age, joining the firmly established and incredibly inspirational Traveller portfolio of Traveller.com.au, Saturday Traveller in the Sydney Morning Herald and The Age, and Traveller on Sunday in the Sun Herald.

Traveller in The Sunday Age will:

  • Provide Victorians with a true feast of inspirational travel writing, columns, advice and photography
  • Allow advertisers to reach a dual state audience on a Sunday
  • Extend Traveller's existing audience of 2.7 million Australian across print and digital

Download the Traveller on Sunday Flyer for more information and contact your Fairfax Media sales representative.

 

Demographics

Gender
52% Male
48% Female
Age
  • 19% 14 to 29
  • 21% 30 to 44
  • 36% 45 to 64
  • 24% 65 Plus
Social Grade
  • 32% Social Grade A
  • 23% Social Grade B
  • 19% Social Grade C1
  • 15% Social Grade C2
  • 11% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
14% S.I.N.K.S
12% D.I.N.K.S
26% Families
30% Empty nesters
Occupation
  • 30% Managers
  • 4% C-Suites
  • 18% Business Decision Makers
  • 5% Technical Trades
  • 4% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Aug 2016 | Nielsen Online Ratings Aug 2016.

Print readership

  • NSW Sat
    440,000
  • NSW Sun
    382,000
  • VIC
    329,000
  • Total
    995,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Aug 2016 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    914,000
  • Page Views
    2,476,000
  • Time Per Person (hh:mm:ss)
    0:06:40
Source: Nielsen Digital Ratings Monthly | Aug 2016.

Desktop readership

  • Unique Audience
    713,000
  • Page Views
    1,108,000
  • Time Per Person (hh:mm:ss)
    0:03:00
Source: Nielsen Digital Ratings Monthly | Aug 2016.

Smartphone readership

  • Unique Audience
    165,000
Source: Nielsen Digital Ratings Monthly | Aug 2016.

Contact

Loren Marlin
Brands and Audiences Manager, Life Media
Traveller
+61 (02) 9282 1153 Email Loren Marlin