Qantas Airways is Australia's leading premium airline and one of the nation's most prestigious, recognisable and respected brands. Qantas’ Inflight Entertainment Network delivers a captive audience of affluent professionals and leisure seekers alike. Qantas carries over 2.1m passengers domestically and internationally each month.
The Qantas Passenger:
- 58% male
- 41% are AB
- Average personal income $102,772
- Average household income $142,843
- 77% have investments
- 37% are professionals
- 28% are business decision makers
- 3 times more likely to be a board chairman or managing director
Domestic Inflight Entertainment:
- Cabin main screens:
- Sky News delivers the latest headlines, sport, business and weather news exclusively for Qantas
- FOXTEL provides Qantas passengers with premium general entertainment programming
- Video on demand (back of seat screens):
- Movies (various genres)
- TV (various genres)
- Sky News updates
International Inflight Entertainment:
- Video on demand (back of seat screens)
- Movies (various genres)
- TV (various genres)
- Sky News updates
*Sources: Roy Morgan, 2014; IPSOS Business Elite Survey, 2014; Qantas, 2014
For advertising opportunities please contact Ben.Allman@mcn.com.au
(02) 9209 6300