SEO Tools for an Edge in Search

Improve search engine rankings and results

Never miss an opportunity to increase traffic from search

The SEO tools in Alexa’s 360° Marketing Stack help you get better results from search engine optimization. Keyword tools and SEO checkers make it easy to find opportunities to drive more organic traffic.

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Getting started takes less than 10 minutes. 

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SEO tools for keyword research and website optimization

Keyword Difficulty Tool

Find easy-to-rank keywords

Discover low competition keywords your site has the highest chance of ranking for.
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Competitor Keyword Matrix

Discover competitor keywords

Uncover new keywords your competitors already get traffic for. Spot topic trends in your industry.
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On-Page SEO Checker

Optimize your SEO content

Follow on-page SEO best practices with a content SEO test. Find quick fixes to boost performance.
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SEO Audit
Tool

Improve SEO performance

Find and fix technical SEO problems standing between you and more organic traffic. Regular reports track progress.
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Keyword Difficulty Tool

Save time

Find relevant long tail keywords faster with suggestions based on real people’s search patterns. “People who searched this keyword also searched these other keywords.”

Improve results

Discover easy-to-rank keywords your site has the best chance of ranking for. Find low competition keywords within your site’s Competitive Power.

Get advice

Make keyword decisions with confidence you’ll get results. Our Competitive Power score helps you choose keywords that are the best opportunities for your site.
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Competitor Keyword Matrix

Find competitor keywords

Know what keywords you are missing out on. Get ideas from keywords that are working well for your competitors.

Run an SEO comparison

Discover who is winning the most relevant search traffic. Compare SEO keywords of up to 10 sites to see who has the best keyword profile.

Uncover content gaps

Find topic ideas by comparing keywords shared by sites in your industry. Filter by “keyword gaps” to identify where your site is missing out on traffic.
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On-Page SEO Checker

Follow SEO best practices

Ensure your SEO content follows best practices for on-page optimization. Get an actionable list of opportunities to improve your SEO.

Check meta tags

Confirm that your target keyword is in all the right places. Preview your title tag and meta description to see how your content might appear in search engine results.

Get an SEO checklist

Get an actionable list of SEO tasks to improve your search engine rankings. Easy-to-follow instructions will help you fully optimize your content.
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SEO Audit Tool

Find Problems

Uncover missed opportunities to make your site more easily found in search. Check your website SEO health by running a quick technical audit.

Take action

Get a clear action plan for fixing SEO problems. Step-by-step instructions make it easy to tackle each item on your list.

Track progress

Know whether you’ve successfully tackled your action items. Recurring reports track changes to your grade.
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Sign up for a free trial today!

Getting started takes less than 10 minutes.

TRY 7 DAYS FREE