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the time for being passive has passed
Passivity has no place in marketing. If a campaign doesn’t inspire people to sit up, take notice and do something, it’s not working hard enough. That’s why we use insights, storytelling and technology to actively create deep and inspiring connections between people, products and companies.
Are there too many cooks in your #contentstrategy kitchen? iCrossing's CCO weighs in. Via @Adweek… https://t.co/GvtatfbK79