Powered by our dedicated team of journos and producers, news.com.au publishes up to 80 times per day across desktop, social, mobile and tablet devices.
Content is originated and curated by the news.com.au team with additional material supplied by the News Corp Australia network news desk, metro mastheads and NewsLifeMedia brands with international partners such as the New York Post.
News.com.au is monitored and tracked 24/7 to ensure our site surfaces stories our consumers demand to create a responsive, customised digital news experience. News.com.au finds a balance in the reporting of critical news events & the issues that get people talking – from politics to pop culture & to say what people are thinking.
News.com.au has launched its biggest consumer marketing campaign to date on Sunday May 31, 2015.
The campaign was developed to get Australian’s aware of, reading and appreciating the news.com.au unique point of view.
Now more than ever it’s essential that people understand what you stand for. A brand and its people must be clear on what role you play in your customers lives and how you can add value to their life.
Storytelling is an integral part of Australian culture and Aussies love a good story. The entire team at news.com.au deliver these every day and this insight is what help shape the campaign message. The campaign reinforces what the site does - provides ‘The news in colour’. Positioning the brand around ‘colour’ enables news.com.au to illustrate their content, pace of delivery and different angles on the news that Australian consumers love.
News.com.au has moved from showcasing the functional characteristics of the brand to establishing an emotional connection with our readers. In the words of Aristotle, “You don’t persuade people through intellect you do it through emotion.” This ultimately led to our mantra, “We exist to add colour to your news.”
Colour is contagious. It’s the news you enjoy reading, the news you understand, the news you want to share.
Colour is a counterpoint, the balance of the Australian media’s black and white coverage.
Colour is compelling, adding intrigue and dimension to us and our everyday lives.
Colour is closely linked to who you are and have always been – represented in your identity.
At news.com.au we don’t just write the news, we write it to be read by Australians.
We write it to be digested and talked about.
We’re more than just the news.
We’re the news in colour.
WE ARE NEWS.COM.AU
The campaign was created by Bohemia Group and rolls out from Sunday 31 May across digital, TV, radio, magazines, outdoor and cinema.
