Sunday Herald Sun
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Sunday Herald Sun
With a renewed focus on delivering the best content across multiple platforms all day, every day, the Sunday Herald Sun now has access to even more of Victoria’s favourite columnists and commentators, including a specific range of female voices like Susie O’Brien, Wendy Tuohy, Edwina McCann, Angela Mollard, Jane Kennedy, Sarrah Le Marquand and Zoe Foster-Blake.
Sunday Herald Sun Media Kit
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Print
Sunday Herald Sun
Almost 1 million* Victorians spend 63 minutes^ on average with a copy of the Sunday Herald Sun every week.
Close friends, couples and café-dwellers all share the paper, dividing its many jam-packed sections, every weekend. That’s because there’s something for everyone: from agenda-setting news and the latest footy analysis to movie profiles, or inspirational tales of our times.
There are stories of triumph and hope alongside ground-breaking campaigns for a fair go or a better deal. There are travel tips in Escape, health and beauty advice in Body+Soul, edgy, irreverent and fashionable features in Sunday Style and the low-down on all the latest movies, music and parties around town.
Source: *emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015. Filter: Vic. ^News Limited Sections Research, Nov 2009.
Key Facts
997,000
Readership (SUN)
384,993
Circulation (SUN)
$2.70
Cover Price Sun
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
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Digital
heraldsun.com.au
Herald Sun has a comprehensive and dedicated website which is one of Victoria's most respected brands for its integrity, market presence and its reflection of the unique qualities that make Victoria what it is. It is a two way communication hub, providing users with up to date important issues affecting their lives.
Heraldsun.com.au offers users a platform where they are able to engage and interact with fellow Victorians. Via blogs and forums, users are invited to comment. This feedback ultimately shapes and refines the content. The content is both credible and relevant to the audience and presented in an easily digestible format.
Whether it's breaking news, footy stories, entertainment or weather updates, heraldsun.com.au ensures Victorians are kept up to date with what's happening in their state.
Key Facts
55,823,000
Page views
2,471,000
Unique Audience
18,681,000
Sessions
7.559723606
Sessions per person
0:37:33
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
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Mobile
m.heraldsun.com.au
Victoria’s most popular news site is now anywhere you are. The Herald Sun m-site provides Victoria’s best source of news, sport and entertainment now at the fingertips of people who are on the move, not always in front of a PC, but want to be informed. Whether at the game, at the pub, or on the couch, Herald Sun’s unmatched AFL coverage now lives in the pocket of every diehard AFL fan.
App
App
Herald Sun
The iPad app is updated twice daily: at 1 am and 7pm to give our readers an interactive version of our newspaper content. The iPad app often includes exclusives not available online. The 7pm edition showcases tomorrow’s news today with access to stories that will be appearing in tomorrow’s newspaper. Other special features include interactive graphics that further explain the big news events as well as picture galleries and videos from around the world. Readers can go beyond their horoscope with interactive star charts while they can relax and unwind with comic strips, Sudoku and crosswords.
Case studies
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.
Teenage Mutant Ninja Turtles - Out Of The Shadows
Paramount pictures wanted to release their new movie Teenage Mutant Ninja Turtles - Out Of The Shadows to a mass audience in a creative way