donna hay
NewsLifeMedia
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Magazine Cover
Magazine Page
News Life Media
NewsLifeMedia
donna hay
donna hay magazine is as beautiful as it is practical. The ingredients are accessible and the techniques easy to follow; the outcome is fresh and modern and always beautifully presented. The food and recipes are created to capture the philosophy of the brand – fast, fresh, simple. We aim to create the ‘wow ‘without the work.
donna hay Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Print
donna hay
donna hay magazine reaches an audience that want simple and easy food solutions and enjoy inspiring and rewarding ideas for their home, family and entertaining. donna hay magazine has a place in every home where food and wine are enjoyed, family is a focus and friends are welcome.
“donna hay magazine is all about home cooking at its best. It excites the seasoned entertainer, entices the confident cook and inspires the novice to get into the kitchen, put on an apron and start cracking eggs.” Donna Hay, Editorial Director
Key Facts
654,000
Readership
93,989
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, Jun 2015.
App
App
donna hay App
donna hay magazine for iPad app features all of the recipes from the magazine, instructional videos and a clever cook mode that makes cooking from the magazine even easier. The magazine app is the #1 selling digital magazine in Australia.
Case studies
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.