Male sport fans 25-54

Male sport fans 25-54

He hasn’t missed an AFL match in 17 years. Every year he consumes 1400 hours of sport, 9 sport biographies and 6.4 Km of sports columns. He’s also not afraid to lose an eyebrow in a bet.

This is one of our sports nuts. We have another 3,723,000 more nationally, just like him. And this is just one example of the power our people have.

National Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

National Stats

Stats Data

3,511,000

Stats Title

Total Audience

Stats Data

84.1

Stats Title

% reach

Connect with male sport fans 25-54 through these brands

NSW Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

New South Wales

Stats For State

1,131,000

Total Audience

81.2

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in New South Wales through these brands

QLD Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Queensland

Stats For State

708,000

Total Audience

85.5

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in Queensland through these brands

SA Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

South Australia

Stats For State

255,000

Total Audience

88.4

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in South Australia through these brands

VIC Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Victoria

Stats For State

915,000

Total Audience

86.6

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in Victoria through these brands

WA Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Western Australia

Stats For State

384,000

Total Audience

81.7

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

NT Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Northern Territory

Stats For State

47,000

Total Audience

92.1

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in Northern Territory through these brands

TAS Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Tasmania

Stats For State

71,000

Total Audience

82.6

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Male sport fans 25-54 in Tasmania through these brands