Super Food Ideas
Mums with kids under 18
Mums with kids under 18
On any given day she will engage with over 16 different News Corp Australia brands. Her choices dictate 69% of the total household income. And with 92% of the shopping done by her, she decides exactly what they eat and drink. Yes. Even the beer.
This is Mrs Swinburne. We have another 1,575,000 women nationally, just like her. And this is just one example of the power our people have.
Learn more about mums with kids under 18 in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
1,480,000
Stats Title
Total Audience
Stats Data
86.4
Stats Title
% reach
Connect with mums with kids under 18 through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
New South Wales
Stats For State
501,000
Total Audience
84.1
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Queensland
Stats For State
306,000
Total Audience
87.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
South Australia
Stats For State
101,000
Total Audience
92.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Victoria
Stats For State
381,000
Total Audience
89.6
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Western Australia
Stats For State
147,000
Total Audience
81.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Northern Territory
Stats For State
15,000
Total Audience
91
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Tasmania
Stats For State
28,000
Total Audience
83.7
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Mums with kids under 18 in Tasmania through these brands
Related case studies
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.