Taste
Female grocery buyers with children 0-4 in household
Female grocery buyers with children 0-4 in household
Of everyone, Grace touches more News Corp Australia brands than anyone else. 12 brands alone in her daily duties around her children. 6 while helping with her husband’s business. 11 when shopping and cooking. Which she does. A lot. In fact, entire supermarket chains are structured and laid out purely based around the way she shops. That’s power.
Annually she will spend $11,051.90 on vegetables alone. And 1442 hours trying to get her kids to eat them.
This is Grace. We have another 1,122,000 more just like her nationally. And this is just one example of the power our people have.
Learn more about female grocery buyers with children 0-4 in household in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
995,000
Stats Title
Total Audience
Stats Data
81.6
Stats Title
% reach
Connect with female grocery buyers with children 0-4 in household through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
New South Wales
Stats For State
322,000
Total Audience
80.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Queensland
Stats For State
216,000
Total Audience
78.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
South Australia
Stats For State
70,000
Total Audience
87.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Victoria
Stats For State
229,000
Total Audience
83
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Western Australia
Stats For State
121,000
Total Audience
85.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Northern Territory
Stats For State
13,000
Total Audience
73.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Tasmania
Stats For State
24,000
Total Audience
82
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Female grocery buyers with children 0-4 in household in Tasmania through these brands
Related case studies
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.
Sony Pictures - The Walk
The Walk
The Walk is a biographical film directed by Robert Zemeckis starring Joseph Gordon Levitt. It is based on the story of French high-wire artist Philippe Petit’s walk between the Twin Towers of the World Trade Center on August 7, 1974.
Execution – Spot with Sidekick
Motion ads are designed to tell an interactive story where users can explore a virtual space. As you move your mobile around in a 360 degree rotation, the creative moves and displays new scenes to explore. News Corp Australia's in house creative team are able to incorporate price, location, country time and hotpots depending on client requirements.
OTP (Over the page)
With some smart creative and 10 seconds to engage the user, this creative is a perfect example of how animation can come to life, the trailer is incorporated within the OTP as teaser for the user.