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We've all been there - you hear an interesting advert but you can't jot down the number. Phone words make it incredibly easy for your target audience to connect your number with the advert they heard by associating it with your brand or your offerings.

The Internet is such a highly competitive environment, that end-users have so much choice where to buy and can be wary of organisations that look small. A phone word instantly make you look more professional, and can help win the sale.

Print based advertising often pits you against your competitors. You both have similar services and your customer is looking for a reason to pick you. Having a phone word versus a normal number indicates that you are the better choice.

People often glance at billboards, and rarely stop to take down your details. Phone words captialises on this split second interruption of attention by making your number a sensible association with the advert.

Using your vehicles as mobile advertisement can be very effective but only if passers-by can remember who you were and what you do. No wonder so many organisations use phone words.

Your customers naturally want to recommend your brand, however this oftens happen when they don't have access to your contact details. Having a phone word means you never miss the chance for your contact details being passed on.