BRAND OVERVIEW
3,465,000
Total Readership
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending August 2016 | Nielsen Digital Ratings Monthly August 2016.
Demographics
Gender
60% Male
40% Female
Age
- 19% 14 to 29
- 26% 30 to 44
- 33% 45 to 64
- 21% 65 Plus
Social Grade
- 33% Social Grade A
- 22% Social Grade B
- 18% Social Grade C1
- 16% Social Grade C2
- 11% Social Grade DE
Income
- 14% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 24% $120,000 or more per year
Lifestage
15%
S.I.N.K.S
13%
D.I.N.K.S
29%
Families
26%
Empty nesters
Occupation
- 31% Managers
- 4% C-Suites
- 20% Business Decision Makers
- 7% Technical Trades
- 4% Community & Personal Services
- 7% Clerical & Administrative
- 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Aug 2016 | Nielsen Online Ratings Aug 2016.
Cross platform readership
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Total3,465,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Aug 2016 | Nielsen Online Ratings Aug 2016.
Total digital readership
-
Unique Audience2,515,000
-
Page Views14,194,000
-
Time Per Person (hh:mm:ss)0:07:34
Source: Nielsen Digital Ratings Monthly | Aug 2016.
Desktop readership
-
Unique Audience1,721,000
-
Page Views7,463,000
-
Time Per Person (hh:mm:ss)0:08:56
Source: Nielsen Digital Ratings Monthly | Aug 2016.
Smartphone readership
-
Unique Audience696,000
-
Page Views4,638,000
-
Time Per Person (hh:mm:ss)0:03:55
Source: Nielsen Digital Ratings Monthly | Aug 2016.
Tablet readership
-
Unique Audience330,000
Source: Nielsen Digital Ratings Monthly | Aug 2016.
Contact
![](http://web.archive.org./web/20161105105201im_/http://www.adcentre.com.au/wp-content/themes/helium/images/default-contact.jpg)
Kate Wareham
Brands and Audiences Manager. Business
Fairfax Media
+61 (02) 9282 2120
Email Kate Wareham
![](http://web.archive.org./web/20161105105201im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Marcus Sands
Brands and Audiences Manager, Business
Fairfax Media, VIC
+61 (03) 8667 3857
Email Marcus Sands