Announcing the release of MoPub’s publisher reporting API

Posted November 7, 2016 by | Filed under: Feature, Homepage Feature, Product Updates, Publishers Feature
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We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API.

Reporting is essential to monitoring and optimizing your monetization strategy. With the Reporting API, publishers can now gather business insights more easily and more quickly than before by accessing direct and Marketplace performance data without logging into the platform.

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Ad Monetization & In-App Purchase: Two Worlds Converge

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …

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MoPub at Programmatic I/O: Native Ads Best Practices

Posted November 3, 2016 by | Filed under: Best Practices, Events and Conferences

MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile programmatic native ads. Read on for …

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Publisher Partner Spotlight: Miniclip’s Pieter Kooyman

Posted October 26, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …

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Introducing Rewarded Video on MoPub Marketplace

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …

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MoPub at Casual Connect Tel Aviv: Ads & In-App Purchase

Posted October 18, 2016 by | Filed under: Events and Conferences

Attending Casual Connect Tel Aviv? MoPub’s Managing Director, Twitter UK, Noam Yasour, will host a session discussing why and how mobile app publishers are increasingly choosing to use both in-app purchases (IAPs) and ads for monetization. …

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Partner Spotlight: Cadreon’s Krish Sailam

Posted October 4, 2016 by | Filed under: Industry Perspectives

Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Krish Sailam, …

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Publisher Tips for Maximum Monetization in Q4

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during Q4, especially around the …

The Fastmind grows audience, revenue, and user experience with Fabric

Posted September 27, 2016 by | Filed under: Case Studies

Today we’re proud to share the success of one of our valued publisher partners, The Fastmind that has been using Fabric, Twitter’s mobile development platform, to grow and monetize their business. By working with three …

Introducing Inventory Segments for Demand Partners

Posted September 21, 2016 by | Filed under: Demand Partner News, Product Updates

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …

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Customize the MoPub SDK for only the formats you use

Posted September 15, 2016 by | Filed under: Feature, Homepage Feature, Publishers Feature

When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …