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Say hi to the hipages singing tradies
Last Updated Nov 30, 2016 · Written by Philippa Land
All Trades|hipagesTV|Industry News
Introducing the new hipages brand campaign
At hipages we’re transforming the way Australians all over the country get things done around the home, from basic repairs to big reno projects. We connect people with the right tradies easily, as we know every home and each project is as unique as the people who live there. That’s why we are celebrating our tradies for all the work they do. Without our tradies there would be no bathrooms renovated, no kitchens flipped, no granny flats built, no leaky pipes fixed. And god forbid, without them there would be no swimming pool constructed just in time for summer.
We’re excited to present our new campaign, a celebration of our tradies: the heroes of home improvements. Tradies are the backbone of the nation, fixing and building our homes and communities across the country, hence we’re celebrating them. But while they’re the builders, they’re also just regular people with a great sense of humour! So to celebrate this we are launching nationwide a film starring tradies.
Our film showcases a tale that highlights the many and varied household problems any Australian home can have. Through the charm and harmony of a tradie choir, we take the audience on a journey through a typical Australian home and the problems or growing pains they face. Backing all this is the uplifting ‘Song For Tradies’, a show-stopping tune highlighting the many problems tradies fix for us, sung with gusto by the choir.
With our tradies being as diverse as the problems they fix, we’ve made sure there is representation in age, gender and expertise. Also featured are the expansive locations around the country they reach, recognizing the amazing spots our consumers live too. No problem is too big or far away for the expertise of our qualified tradespeople.
In conjunction with VCCP, we at hipages have decided to celebrate Aussie tradies everywhere by giving them a voice, loud and proud! They give us peace of mind for a safe and beautiful home, and so it’s their time to be in the spotlight.
Watch the hipages tradies belt out an anthem for tradies everywhere!
Let us know what you think of our new film and the campaign by sharing with #SingingTradies.
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