If you love to buy local, you will love this week's guide.
"Creating luxury staples for every day" is the vision of Primness founder and head designer Vanessa Rochman. Made right here in Melbourne, the pieces are unstructured but still feminine, in lightweight premium fabrics and seasonal colours, making them perfect for layering. This week, Primness is having a sale of past season stock and limited samples, at up to 70 per cent off original prices.
67 Dover Street, Cremorne. Thursday-Friday 8am-7pm.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/Q9zx37D.jpg)
Primness has past seasons' luxury staples up to 70 per cent off, for two days only this week.
Another local brand I have only just discovered is Mesop, which has a great reputation for sourcing local yarns to create wearable pieces that are great for layering. I'm particularly fond of this jacket from the new season, which isn't in the sale, but there are discounts of up to 70 per cent on previous seasons' styles.
632 Smith Street, Clifton Hill. Saturday-Sunday 9am-5pm.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/OzGnG35.jpg)
Melbourne brand Mesop is having a clearance this weekend in Clifton Hill.
It's hard to find denim that wears its ethical and sustainable heart on its sleeve but that's exactly what you get from Nobody Denim, the Melbourne-born and family-based business that's been going since 1999. Conscious that the Yarra is the great divider of our fair city, they're holding not one but two warehouse clearances this weekend and next, with men's and women's jeans, skirts, shorts, dresses, shirts, tees, tops, tanks and jackets. Bring cash unless you plan to spend big ($150 minimum for cards).
Southside: Prahran Town Hall, 255A Chapel Street, Prahran. Thursday-Saturday 10am-5pm, Sunday 11am-4pm.
Northside: 19-21 Johnson Street, Collingwood. Thursday, November 24-Saturday, November 26,10am-5pm; Sunday, November 27, 11am-4pm.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/SoTttLo.jpg)
Melbourne denim brand Nobody is having a massive two-part sale, in Prahran and Fitzroy.
I am a big fan of Australian label Life With Bird, which will turn 15 next year but still feels super fresh, thanks to its timeless prints and slightly architectural vibe. Its dedication to transeasonal dressing also means that even pieces from past winter collections can be worn most of the year through. Its annual warehouse sale, which runs for an impressive nine days, will have stock at up to 80 per cent off, starting from just $20.
321 Chapel Street, Prahran. Friday, November 18 to Sunday, November 27, 10am-5pm each day.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/C55cpmx.jpg)
Life With Bird is holding a nine-day warehouse sale starting this Friday.
If you love swimwear, active wear and underwear with a bold print and playful vibe (that also washes well and lasts more than a season), then it's essential you check out the Funkita (for women) and Funky Trunks (for men) sale this weekend. Prices on swimwear, underwear, active wear, T-shirts and beach wear will be reduced by up to 70 per cent.
2/19 Cromwell Street, Collingwood. Friday 9am-6pm, Saturday 9am-4pm.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/1CpASA1.jpg)
Funkita and Funky Trunks is having a sale on men's and women's swimwear and active wear this weekend.
Just opened
Who could forget the red, '70s-style jumpsuit worn by Myer ambassador Jennifer Hawkins on Cup Day?
If you didn't catch the name of the designer, it's Michelle Aznavorian, better known by her label, Misha Collection.
This month, Misha Collection opened its first standalone store, a pop-up at the "Paris end" of Chapel Street (the brand is also stocked at Myer and boutiques around Australia and internationally).
"I chose Chapel Street because it's ... it's the best place for fashion-forward Melbourne shoppers," Aznavorian said.
The store, previously occupied by UK designer Karen Millen, will be Misha's until the new year, when Aznavorian will decide whether it's the right location for a flagship, or whether to keep experimenting with other sites.
"There's 40 empty shops on Chapel Street – that's why we didn't commit to anything permanent. It was important that we aligned ourselves against other reputable fashion labels – White Suede, Scanlan Theodore, Zimmermann," she said.
The Chapel Street store is the only place customers can try the full Gold collection, which retails for about $1000 a piece.
She said dressing Hawkins for the Cup was one of many highlights of 2016.
"It was a different direction to what she usually wears. This was really chic, sharp and tailored," Aznavorian said.
"[Red] ended up being the colour of the day – it really popped, it's iconic. She wants to keep it to pass down to her children one day."
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/FqzbzD6.jpg)
The jumpsuit that stopped the nation ... Jennifer Hawkins in Misha Collection on Melbourne Cup Day. Photo: Getty Images
Following Hawkins' appearance, Misha turned around production of the jumpsuit in a matter of weeks to get it to hungry Myer customers as quickly as possible.
In May, Misha Collection made headlines for bringing out supermodel Bella Hadid to walk in its show at Fashion Week Australia in Sydney.
"People are still talking about it. It was the best investment ... which wasn't easy especially since we're a three-year-old brand and we brought out the biggest supermodel in the world. Not only did we pick up stockists but we also increased our database, we built a more loyal following."
And Misha is planning an even bigger 2017.
"We're aiming to do two fashion weeks; New York in September, and try some more pop-ups internationally ... experiment with a little bit of bridal, footwear, accessories."
555 Chapel Street, South Yarra. Monday-Thursday 10am-6pm, Friday 10am-7pm, Saturday 10am-6pm, Sunday 11am-5pm.
![](http://web.archive.org./web/20170507121515im_/http://i.imgur.com/VZgnQxE.jpg)
The new Misha Collection pop-up store has opened in Chapel Street.
#inthecart: summer hats
With polo season in full swing, it's important to protect your face in the harsh sun. But while fascinators are for the races, the polo calls for something more casual, preferably in straw. Embellishments optional.
Do you know about a good sale? Email The Sale Whisperer.
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