Lilly Pulitzer

In the late 1950's, Lilly Pulitzer lived a life of luxury in Palm Beach, Florida. Her husband, Peter, owned several citrus groves and Lilly decided to open a juice stand that fresh squeezed the citrus from Peter's groves. Understandably, juicing ruined the employees' clothes and she put her mind to designing a uniform that concealed stains. She placed the task to her dressmaker and the end result was a sleeveless shift fashioned from vibrant printed cotton. Vivid pink, green, yellow, and orange swirled on the dress that also flaunted lining and lace seam bindings.

Customers flipped over the custom dress and after multiple requests for purchase, Lilly put in an order to her dressmaker and sold the dress at her stand. The colorful dress soon outsold her juice and Lilly decided to abandon the juice stand and focus on the art of fashion. Soon, Jackie Kennedy, an old friend of Lilly's from school, started wearing Lilly Pulitzer dresses. A photo of Jackie in a Lilly Pulitzer classic shift was printed in Life Magazine. A sensation was born.

Today, the heart of Lilly Pulitzer remains in the clothing. Signature Lilly prints grace pants, capris, shorts, polo shirts, sweaters, and of course, dresses. The Lilly Pulitzer brand has also embraced solids in Lilly's palette of juicy colors. Every body is divine in their "Lillys." The joy of purchasing Lilly Pulitzer is knowing that you have purchased a timeless article of Americana.