David Guetta

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Pierre David Guetta (French pronunciation: ​[david geta]; born 7 November 1967) is a French DJ, record producer and remixer. He co-founded Gum Productions with Lisa Dodgson and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster (2004) and Pop Life (2007) featuring 2 tracks with the UK's Tara McDonald.

Guetta achieved mainstream success with his 2009 album One Love which included the hit singles "When Love Takes Over", "Gettin' Over You", and "Sexy Bitch", all three of which reached #1 in the United Kingdom, and "Memories". The 2011 follow-up album, Nothing but the Beat, continued this success, containing the hit singles "Where Them Girls At", "Little Bad Girl", "Without You", "Titanium" and "Turn Me On".

Guetta has sold over nine million albums and 30 million singles worldwide. In 2011 Guetta was voted as the #1 DJ in the 'DJ Mag Top 100 DJs' fan poll.

In 2013, Billboard crowned "When Love Takes Over" as the number one dance-pop collaboration of all time.

Nicki Minaj

Onika Tanya Maraj (born December 8, 1982), professionally known by her stage name Nicki Minaj, is a Trinidadian-born American rapper, singer and songwriter. Born in Saint James, Trinidad and Tobago and raised in South Jamaica, Queens, New York, Minaj earned public attention after releasing three mixtapes between 2007–09. She signed a recording contract with Young Money Entertainment in 2009.

Minaj's debut studio album, Pink Friday (2010), peaked at number one on the U.S. Billboard 200 and spawned the top-five single "Super Bass". During that time, Minaj became the first female solo artist to have seven singles simultaneously charting on the U.S. Billboard Hot 100. Her second studio album, Pink Friday: Roman Reloaded (2012), also topped the chart and its lead single, the pop crossover "Starships", peaked at number five on the Billboard Hot 100. Minaj's third studio album, The Pinkprint (2014), was preceded by its second single, "Anaconda", which peaked at number two on the Hot 100 and is her highest-charting single in the United States to date. Minaj made her film debut in the 2012 animated film Ice Age: Continental Drift, and also had a supporting role in the 2014 film The Other Woman. In 2013, she was a judge on the twelfth season of American Idol.

Lil Wayne

Dwayne Michael Carter, Jr. (born September 27, 1982), better known by his stage name Lil Wayne, is an American hip hop recording artist from New Orleans, Louisiana. In 1991, at the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo The B.G.'z, alongside fellow New Orleans-based rapper Lil' Doogie. In 1996, Lil Wayne formed the southern hip hop group Hot Boys, with his Cash Money label-mates Juvenile, Young Turk and Lil' Doogie (who now goes by B.G.). Hot Boys debuted with Get It How U Live!, that same year. Most of the group's success came with their platinum-selling album Guerrilla Warfare (1999) and the 1999 single "Bling Bling". Along with being the flagship artist of Cash Money Records, Lil Wayne is also the chief executive officer (CEO) of his own label imprint, Young Money Entertainment, which he founded in 2005.

Lil Wayne's solo debut album Tha Block Is Hot (1999), was certified platinum by the Recording Industry Association of America (RIAA). His subsequent albums, Lights Out (2000) and 500 Degreez (2002), went on to be certified gold. Wayne reached higher popularity with his fourth album Tha Carter (2004), which was led by the single "Go D.J." and his appearance on Destiny's Child's Top 10 single "Soldier", that same year. The album was followed by Tha Carter II (2005), as well as several mixtapes and collaborations throughout 2006 and 2007. Wayne gained more prominence with his sixth album Tha Carter III (2008), which became his most successful album to date, with first-week sales of over one million copies in the United States. The album won the Grammy Award for Best Rap Album and includes the hit singles "Lollipop", "A Milli" and "Got Money".

Calvin Harris

Adam Richard Wiles (born 17 January 1984), better known by his stage name Calvin Harris, is a Scottish DJ, singer, songwriter, record producer, recording artist and remixer. His debut album, I Created Disco, was released in 2007 and was the precursor to his top-10 singles "Acceptable in the 80s" and "The Girls". In 2009, Harris released his second studio album, Ready for the Weekend, which debuted at number one on the UK Albums Chart and earned a gold certification from the British Phonographic Industry within two months of release. Its lead single, "I'm Not Alone", became his first number one on the UK Singles Chart.

Harris rose to international prominence in 2012 with the release of his third studio album, 18 Months. Topping the UK charts, the album became his first to chart on the Billboard 200 in the US, reaching number 19. All eight of the album's singles; "Bounce", "Let's Go", "We'll Be Coming Back", "Sweet Nothing", "Drinking from the Bottle", "I Need Your Love", "Thinking About You" and "Feel So Close", along with "We Found Love" reached the top 10 of the UK Singles Chart.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.