Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
Creators! You tell us you love the six seconds, that short form is the ethos of Vine. (Our hearts agree!) You say the constraint breeds creativity and helps you develop sharper editing and timing — or, in your words, teaches you to pour an ocean into a cup :)
Many of you also say that you’ve mastered six seconds and want a broader canvas. You want to stretch creatively as artists and creators. And your fans want this too. That’s what today’s announcement is about. We are moving #beyondtheVine and introducing an experiment with longer video.
Those of you who have expanded into longer storytelling tell us you’d love to reach your fans where you started without having to direct them elsewhere (unless you want to, of course!). We recognize that Vine is part of an ecosystem for digital creators today, and we support you in all of your goals for creative expression.
We’re staying true to who we are. Vines are a format to squeeze the most funny, beautiful, breathtaking moments into. Defying traditional narrative with their format, they’re a lot like trailers. And like a great trailer, they make you want to watch the movie.
With this beta release, a Vine can now be a trailer that points directly to a mini-movie.
How it works In the app, you’ll start to see Vines with a “Watch more” button in the lower right corner—tap or click that to view the attached video.
Videos will be up to 140 seconds in length, just like the videos shared on Twitter (You may see some that are longer — up to 10 minutes, which is an option we make available for some partners!) The canvas for movies is not only longer, it’s fullscreen. Shoot vertical or horizontal, and rotate your phone to watch in widescreen. Show your love for the best parts of the movie by double tapping to make hearts fly.
You’ll continue to see Vines, those short looping trailers we all know and love. It’s just that now some Vines might have a longer video too. If you’re not yet seeing the “Watch more” option, hang tight! (We’re rolling the changes out to everyone as fast as we can, but computers like to be methodical. Those are the rules!)
Creating videos Video creation is currently in beta. Most everything we do is an experiment, and we rely on the community (you!) to help us listen and learn. We’ve already been working with a group of creators to solicit feedback every step of the way, and today we will begin to slowly open up to more. If you’re a creator or publisher who would like to be part of the #beyondtheVine beta, add your email address here so we can give you access!
And more As we experiment with longer video, we are also exploring monetization opportunities for creators. We recognize how important this is for creators, and we want to fuel their creativity. As an example of this, we’re also announcing that with Twitter’s Amplify Open program, we have a path to empowering creators with future monetization options. Of course, we also work closely with Niche, which any creator can sign up for, and we’d love to hear your ideas too!
Today’s update comes straight from the heart of our community. This is your feedback in action, and we will continue to build on this. We can’t wait to see what you make and hear what you think.
Today we’re releasing a new app: Vine for Windows 10 computers and tablets. Now you can watch entertaining stories and your favorite channels and accounts on larger Windows 10 devices. And you can enjoy this experience even if you don’t yet have a Vine account!
Vines play back to back, similar to the experience you get when you use the Watch button in our mobile apps. If you want to make a post loop so you can watch it over and over again, mouse over it or touch the screen if you have a touch-enabled device. You can also create and share a Vine of your own by uploading a video from your PC. To learn more about other features like Live Tiles, check out Microsoft’s blog post.
This update brings you a whole new way to watch Vine.
Our latest design introduces a “Watch” button that lets you kick back and see the story of a channel as Vines automatically play back to back.
People love to go through a channel or watch an account from start to finish. You can now do that with just the tap of a button, without having to manually scroll through individual posts. Check out Johnny McHone and Alona Forsythe for a couple examples.
When you’re on a user’s channel, you can tap “Posts” to choose how you want to view Vines: oldest to newest, newest to oldest, or by what’s popular. We recently introduced these options, and we recommend using them with this new viewing experience. Also, if you want to make a Vine loop as you’re watching, tap and hold it.
