Add any @account or #hashtag from Twitter or Instagram to instantly build a custom feed. Monitor your brand and audience, follow #hashtags or keep an eye on the competition.
Analyse social performance and engagement
Make smarter decisions with insights across your social channels and campaigns. Our built-in analytics provide key metrics for measuring content performance and audience engagement.
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Publish your own custom feeds For use on any website, campaign or live event
Share your content as a public board, a website widget (coming soon) or a fully customised feed through our API. Set content to publish automatically or choose what gets shown.
- Perfect for:
- Aggregated social campaigns
- Competitions
- Live events
- Website social feeds
- Custom social presence
- Shoppable social content
Waaffle is...
For Marketers
- Follow engagement across multiple platforms and track the success of your campaigns
- Watch audience activity in real time with breakdowns for key metrics
- Create custom social campaigns through our suite of publishing tools and APIs
For Businesses
- See who's talking about you and better understand your audience
- Monitor your competitors with insights on their audience engagement
- Publish your own curated social feeds straight to your website, campaigns or competitions
For Agencies
- Create custom campaigns for clients from any combination of @accounts or #hashtags
- Measure performance of clients' social campaigns and content
- Investigate trends relevant to each brand and audience
Did you know?
You can publish your own aggregated feeds for use in public displays, blogs, live events, and announcements!